Smart Devices & Consumer Behaviour Mobile Cocooning Report

DALLAS, Oct. 1, 2013 /PRNewswire-iReach/ -- Mobile Cocooning: How Growing Reliance on Smart Devices is Influencing Consumer Behaviour research report says recent years have seen an explosion in mobile web use. Increasingly powerful devices and apps are capable of fulfilling a multitude of tasks, from entertainment, communication and navigation to shopping, education and health monitoring. As a result, consumers are becoming ever more immersed in their own digital worlds, anywhere and at any time. This new global report (http://www.rnrmarketresearch.com/mobile-cocooning-how-growing-reliance-on-smart-devices-is-influencing-consumer-behaviour-market-report.html ) analyses the current and future impact of the new mobile-centric lifestyle on consumer behaviour and markets.

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This report includes: Top-level strategic analysis of how major consumer trends will influence global markets, Consumer insights, Impact across all relevant consumer markets, Unique graphics and case studies, Key market snapshots and Accompanying presentation to synthesise main findings.

Table of Contents (partially listed) for the report Mobile Cocooning: How Growing Reliance on Smart Devices is Influencing Consumer Behaviour  (http://www.rnrmarketresearch.com/contacts/purchase?rname=118005 ) research includes:

EXECUTIVE SUMMARY

INTRODUCTION

DEMAND FACTORS

MOBILE BEHAVIOUR

Digital versus traditional media

Mobile phone activities

• Chart 6 Global: Mobile Phone Activities Away From Home 2012

App dependency

"There's an app for that..."

Google Maps tops the list

The YouTube phenomenon

• Summary 2 World's Most Used Apps July 2013

Killer apps

• Summary 3 Euromonitor International Pulse Survey: Favourite Apps 2013

Social networking behaviour

The move towards online communication

Reasons for using social networking websites

• Chart 7 Reasons for Using Social Networking Websites 2011

Leading social networking websites

• Chart 8 Leading Social Media Websites Globally 2013

The rise and rise of Facebook

• Table 4 Facebook Users by Region 2012

• Table 5 Fastest Growing Facebook Countries 2012

Twitter: shaping public opinion

The changing face of the news

People power

User-generated content

Crowdsourcing

Entertainment on the move

A burgeoning sector

Music streaming

Mobile video still in its infancy

A new market of mobile gamers

• Summary 4 Top 10 iOS Game Apps by Monthly Downloads May 2013

• Summary 5 Top 10 Google Play Game Apps by Monthly Downloads May 2013

Smart travel

• Summary 6 Selected Travel Apps 2013

Mobile shopping

Smarter purchase functions

Mobiles play a greater role in shopping experience

Apps replace salespeople

QR codes slow to take off

The influence of reviews

• Chart 9 Frequency of Mobile Phone Activity in Stores 2012

Growing popularity of fitness apps

COMMERCIAL IMPACT

Tablets catching up with laptops

• Table 6 Global Sales of Selected Electronic Devices 2007/2012

China becomes largest smartphone market

• Chart 10 Leading Markets for Smartphones 2012

Samsung leads the way in smartphones

• Chart 11 Top 10 Global Smartphone Manufacturers by Retail Volume 2012

Apple loses its grip on tablets market

• Chart 12 Top 10 Global Tablet Manufacturers by Retail Volume 2012

The US continues to dominate in tablets

• Chart 13 Leading Markets for Tablets and Other Portable Computers 2012

The emergence of hybrid devices

App development

A market worth US$22 billion

In-app purchase models will help monetise content

• Chart 14 Global Mobile App Store Downloads 2011-2016

App Store remains the number one app destination

Impact on the video games market

Digital gaming grows at the expense of console games

Mobile games post strongest growth

Console manufacturers compete with "lite" games

• Table 7 Global Sales of Video Games 2007/2012

MARKETING OPPORTUNITIES

Mobile ad revenues

• Chart 15 Forecast Mobile Advertising Revenue by Region 2012/2016

Email campaigns

The value of location-based marketing

Location replaces cookies

Encouraging users to check in

Viral marketing

The importance of creating a buzz

• Summary 7 Top Brand-driven Social Video Advertising Campaigns of 2012

Ratings apps increase publicity for small businesses

Getting the best out of social media

Engaging with customers

Celebrity influence

Crowdsourcing

KEY MARKET TRENDS

Brazil

Habits and behaviour

• Chart 16 Brazil: Mobile Phone Activities Away From Home 2012

Sales of mobile devices and games

• Table 8 Brazil: Sales of Mobile Devices and Games 2010-2012

China

Social media: a competitive market

• Summary 8 China: Leading Social Networking Websites 2013

Amazon launches paid-for apps

• Table 9 China: Sales of Mobile Devices and Games 2010-2012

France

Twitter attracts older users

• Summary 9 France: Leading Social Networking Websites, December 2012

Sales of mobile devices and games

• Table 10 France: Sales of Mobile Devices and Games 2010-2012

Germany

Germans make use of QR

• Summary 10 Germany: Leading Social Networking Websites, December 2012

Sales of mobile devices and games

• Table 11 Germany: Sales of Mobile Devices and Games 2010-2012

India

Habits and behaviour

• Chart 24 India: Mobile Phone Activities Away From Home 2012

Microvendors fuel growth

• Table 12 India: Sales of Mobile Devices and Games 2010-2012

Japan

Sales of mobile devices and games

• Table 13 Japan: Sales of Mobile Devices and Games 2010-2012

UK

Europe's leading market for mobile games

• Chart 27 UK: Mobile Phone Activities Away From Home 2012

Sales of mobile devices and games

• Table 14 UK: Sales of Mobile Devices and Games 2010-2012

US

Pinterest sees fastest growth in social media

• Summary 11 US: Leading Mobile Social Networking Websites, 2012

Sales of mobile devices and games

• Table 15 US: Sales of Mobile Devices and Games 2010-2012

FUTURE OUTLOOK

Trends to Watch

Reliance on smart devices will intensify

Small and mighty

Budget brands will drive growth in emerging markets

Android to further increase dominance

Tablets will replace laptops

But product life cycles will lengthen

• Chart 31 Forecast Sales of Smartphones and Tablets by Volume 2012/2017

The future is faster

Smartphones of the future

Google Glass: the ultimate cocoon?

Privacy implications of Glass

Opportunities for app development

In-app purchases will help monetise mobile games

In-car connectivity

Mobile shopping set to grow

Contactless payment yet to develop

Mobile advertising to take share from traditional media

Social networking presence essential for reaching the young

Mobile Cocooning: How Growing Reliance on Smart Devices is Influencing Consumer Behaviour is available at http://www.rnrmarketresearch.com/mobile-cocooning-how-growing-reliance-on-smart-devices-is-influencing-consumer-behaviour-market-report.html .

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