07.10.2013 22:53:00

Skinspirations Reveals Driving Force Behind Male Cosmetic Procedure Boom--Money is Motivator

TAMPA BAY, Fla., Oct. 7, 2013 /PRNewswire-iReach/ -- In 2012, men accounted for about a million minimally invasive procedures, up 56 percent from 2000 (1).  Despite the fact that many people seek cosmetic procedures in order to improve their looks, research shows that appearances are not always the main incentive.  Dr. Cynthia Elliott, owner of Tampa Bay-based cosmetic facility Skinspirations, says that the ultimate goal of many noninvasive procedures—specifically among male patients—is simply to remain one step ahead of business competitors.

(Photo: http://photos.prnewswire.com/prnh/20131007/MN92891)

A recent study suggests that youthful looks allow men to generate more revenue than their "older-looking" peers, an asset in a leaner workforce.  Unsurprisingly, a growing number of men are exploring the possibility of cosmetic procedures as a means to get ahead in business, as they are feeling more pressure to remain young and youthful-looking in a highly competitive job market (2). Today's sluggish economy has created a fierce job market, a fact that Dr. Elliott maintains is a catalyst in the growth of cosmetic procedures.

"Men have a tendency to be nervous about looking tired next to younger competitors coming into the workplace," said Dr. Elliott.  "And even for the professionally secure, looking youthful is still a concern—no one wants to appear old or haggard at work."

Dr. Elliott says that her patient demographic has gradually shifted over the years, and many of her male patients are opting for an array of procedures, including:

●   Botox;

●   Microdermabrasion;

●   Laser hair removal;

●   Chemical peels; and

●   Laser skin resurfacing.

"We live in a culture in which people seem to equate beautiful skin with prosperity and an affluent lifestyle," Dr. Elliott continued.  "The taboo that once existed with male cosmetic procedures is now virtually nonexistent, and men feel more comfortable pursuing these options."

For men who are considering cosmetic procedures to freshen up their looks, Dr. Elliott advises extensive research and caution, as noninvasive cosmetic procedures were designed largely with women in mind.  Dr. Elliott offers three tips:

1.    Find an experienced professional.  Look for an expert with extensive experience in treating men, because novices can sometimes cause adverse or "feminine" results.  The differences between male and female skin and facial structure should always be taken into account prior to commencing a procedure.

2.    Have realistic expectations.  Noninvasive procedures can work wonders for appearances, but it may take several treatments before seeing noticeable results—results often take several days to become apparent, and typically are not permanent.

3.    Initiate a skin care routine.  Men should not use a "one size fits all" skin care routine—consult with a professional for a method based on individual skin type.

Dr. Elliott is a former emergency & trauma doctor with the experience and expertise to perform a wide array of nonsurgical procedures in her Tampa Bay cosmetic facility.  With a practice devoted exclusively to cosmetic and laser procedures, Dr. Elliott is often sought out to perform Botox injections.

For more information about Skinspirations or to schedule a free consultation, visit www.skinspirations.com.

About Dr. Cynthia Elliott and Skinspirations:

Cynthia Elliott, M.D., is the board-certified owner of Skinspirations, located in Clearwater, Florida.  Dr. Elliott obtained her M.D. from the University of Illinois College of Medicine, and then completed her residency in Emergency Medicine at Denver General Hospital and the University of Colorado Health Sciences Center.  She has been on staff at Bayfront Medical Center, St. Joseph's Hospital, University Community Hospital and Mease Countryside Hospital, and has served on the faculty of the USF School of Medicine.  Dr. Elliott currently serves as an expert witness in Cosmetic Medicine for the Florida Board of Medicine.  Her company, ExpertEsthetics, provides online video training in advanced injection techniques, as well as hands‑on technique training for other practitioners.  Dr. Elliott is also a national and international trainer for Cutera Lasers, training other physicians in the use of aesthetic lasers with skin of all colors.  Skinspirations specializes exclusively in rejuvenation, enhancement and anti-aging treatments for the face and body.  With her staff of aesthetic experts, you know you'll get the best results obtainable.  Dr. Elliott has been in practice for over 20 years, and has the experience and reputation to have been chosen by the makers of Botox® Cosmetic and Juvederm to train other physicians and practitioners in her techniques.  For more information, visit www.skinspirations.com.

1.   Browne, David.  "The Lunchtime Facelift."  Mensjournal.com.  Men's Journal Magazine, n.d.  Web.  30 Sept. 2013.  mensjournal.com/health-fitness/grooming/the-lunchtime-face-lift-20121026.

2.   Garrad, Cathy.  "Would You Consider Brotox?"  Mensfitness.com.  Men's Fitness Magazine, n.d.  Web.  29 Aug. 2013.  mensfitness.com/gear/fashion-and-trends/would-you-consider-brotox.

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Media Contact:Karla Jo Helms, JoTo PR, 888-202-4614 ext. 802, khelms@jotopr.com

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SOURCE Skinspirations

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