Shuffle Master, Inc. to Exhibit at the G2E Asia Gaming Expo in Macau June 9 & 10, 2010

Shuffle Master, Inc. (NASDAQ Global Select Market: SHFL) ("Shuffle Master” or the "Company”) today announced that it will exhibit at the Global Gaming Expo Asia ("G2E Asia”) being held in Macau on June 9 and 10, 2010. Product demonstrations will be available at Booth 1101. In keeping with the Company’s emphasis on providing its customers with products that drive profitability while reducing operating expenditures and to support the region’s expanding gaming opportunities, Shuffle Master will highlight the following key products:

• i-Deal. A single-deck specialty table game shuffler that incorporates card recognition to improve game security, the i-Deal gives operators the ability to verify winning hands at the table level. Faster than any other single deck shuffler, the i-Deal increases rounds per hour and includes a cutting-edge card sort feature.
• Table Game Progressives. With an extensive progressive line-up that includes Fortune 3 Card Poker Progressive, Texas Hold’em Bonus Progressive, Casino War Progressive, Hit and Run Progressive Blackjack and Caribbean Stud, the Company’s table game selection will highlight each game’s progressive jackpot.
• Vegas Star Grand Baccarat. Featuring the enticing and lucrative Grand Tie jackpot feature, Grand Baccarat enhances the popular game of Baccarat with progressive jackpots. With an attractive video dealer who conducts all game activity on a central plasma screen, players betting the Grand Tie side bet are eligible for jackpot bonuses. Housed in the stylish and compact mojo cabinet, Vegas Star Grand Baccarat can accommodate up to 32 player stations per game and can be installed in a variety of configurations.
• Electronic Gaming Machines ("EGM”). Highlighting popular stand-alone progressive titles like i-Ching and the Grand Central multi-level progressive link, the Company’s EGM product display will include several new titles designed specifically for the Asian gaming market including Golden Fortunes, Lucky Panda and Emperor Guan.

"We are looking forward to exhibiting at this year’s G2E Asia event and relish the opportunity it gives us to showcase the strides we’ve made in developing progressive table game options ideal for Asia,” commented Roger Snow, Executive Vice President of Shuffle Master. "Since we began offering table game progressives in late 2007, their popularity and demand has consistently increased and we are pleased to be offering them in Asia where table games are so popular.”

"We also are excited to get feedback from the market on our new Vegas Star Grand Baccarat game,” continued Snow. "As the first multi-terminal baccarat product to feature an attractive video dealer, we are confident that the show’s attendees will appreciate the more life-like game representation and the opportunity Grand Baccarat gives players to win a progressive jackpot.”

Shuffle Master Asia Executive Vice President Andrew Macaulay commented that "G2E Asia also provides our company with an excellent opportunity to highlight several new EGM titles designed specifically for the Macau market. Over the past several months, our talented EGM developers have been hard at work completing several exciting new titles built around popular Asian themes, and we anticipate that the games will be a hit among the show’s attendees.”

About Shuffle Master, Inc.

Shuffle Master, Inc. is a gaming supply company specializing in providing its casino customers with improved profitability, productivity and security, as well as popular and cutting-edge gaming entertainment content, through value-add products in four distinct categories: Utility products which include automatic card shuffler, roulette chip sorters and intelligent table system modules, Proprietary Table Games which include live table game tournaments, Electronic Table Systems which include various e-Table game platforms and Electronic Gaming Machines which include traditional video slot machines for select markets. The Company is included in the S&P Smallcap 600 Index. Information about the Company and its products can be found on the Internet at www.shufflemaster.com.

Forward Looking Statements

This release contains forward-looking statements that are based on management’s current beliefs and expectations about future events, as well as on assumptions made by and information available to management. The Company considers such statements to be made under the safe harbor created by the federal securities laws to which it is subject, and assumes no obligation to update or supplement such statements. Forward-looking statements reflect and are subject to risks and uncertainties that could cause actual results to differ materially from expectations. Risk factors that could cause actual results to differ materially from expectations include, but are not limited to, the following: the Company’s intellectual property or products may be infringed, misappropriated, invalid, or unenforceable, or subject to claims of infringement, invalidity or unenforceability, or insufficient to cover competitors' products; the gaming industry is highly regulated and the Company must adhere to various regulations and maintain its licenses to continue its operations; the search for and possible transition to a new chief executive officer could be disruptive to the Company’s business or simply unsuccessful; the Company’s ability to implement its ongoing strategic plan successfully is subject to many factors, some of which are beyond the Company’s control; litigation may subject the Company to significant legal expenses, damages and liability; the Company’s products currently in development may not achieve commercial success; the Company competes in a single industry, and its business would suffer if its products become obsolete or demand for them decreases; any disruption in the Company’s manufacturing processes or significant increases in manufacturing costs could adversely affect its business; the products in each of our segments may experience losses due to technical difficulties or fraudulent activities; the Company operates in a very competitive business environment; the Company is dependent on the success of its customers and is subject to industry fluctuations; risks that impact the Company’s customers may impact the Company; certain market risks may affect the Company’s business, results of operations and prospects; a continued downturn in general worldwide economic conditions or in the gaming industry or a reduction in demand for gaming may adversely affect the Company’s results of operations; the Company’s domestic and global growth and ability to access capital markets are subject to a number of economic risks; economic, political, legal and other risks associated with the Company’s international sales and operations could adversely affect its operating results; changes in gaming regulations or laws; the Company is exposed to foreign currency risk; the Company could face considerable business and financial risk in implementing acquisitions; if the Company’s products contain defects, its reputation could be harmed and its results of operations adversely affected; the Company may be unable to adequately comply with public reporting requirements; the Company’s continued compliance with its financial covenants in its senior secured credit facility is subject to many factors, some of which are beyond the Company’s control; the restrictive covenants in the agreement governing the Company’s senior secured credit facility may limit its ability to finance future operations or capital needs or engage in other business activities that may be in its interest; and the Company’s business is subject to quarterly fluctuation. Additional information on these and other risk factors that could potentially affect the Company’s financial results may be found in documents filed by the Company with the Securities and Exchange Commission, including the Company’s current reports on Form 8-K, quarterly reports on Form 10-Q and its latest annual report on Form 10-K.