Shionogi Inc. To Implement Cegedim Relationship Management CRM, Integrated Analytics, and Territory Alignment Solution to Increase Commercial Efficiency and Drive Costs Down

Cegedim Relationship Management today announced that Shionogi Inc. is implementing their market-leading, cloud-based CRM and analytics, MI Touch (Mobile Intelligence for tablets) and Mobile Intelligence Analytics. To further optimize their commercial efficiency, Shionogi will also deploy Organization Manager, a CRM-agnostic roster and territory alignment solution.

Empowering the New Sales Force: Next Gen CRM + Analytics + Territory Alignment
The sales force of today must be smarter and more agile. Commercial teams need mobile, easy-to-use CRM solutions; and sales operations require a comprehensive solution suite to seamlessly centralize governance, measure performance, and effectively align field teams based on each territory’s potential.

Shionogi will use MI Touch and MI Analytics to achieve their ambitious commercial targets within the Women’s Health therapeutic area. In addition to enabling the commercial team to leverage customer data on-the-go, Shionogi will benefit from the centralized platform to consolidate interactions, improve governance, and enhance strategy execution.

"Cegedim enables our enterprise to achieve the invaluable goal of lowering costs while increasing operational efficiency,” said Kevin Columbia, Manager – Sales Force Automation, Shionogi Inc. "Their cloud-based and fully integrated toolkit provides us with the capability and infrastructure to achieve more while providing valuable insight into our commercial activity. Innovative features, such as advanced CLM and field coaching module, will contribute toward improving our commercial efficiency.”

Organization Manager enables Shionogi’s sales operations and field users to define and review sales cycles and alignments before they are pushed to the CRM and other systems for execution, alleviating significant cost and administrative burdens. Shionogi will also implement additional support and services including Training, Help Desk, and Asset Management.

About Shionogi

Shionogi Inc. is the US subsidiary of Shionogi & Co., Ltd., headquartered in Osaka, Japan. For over 135 years, Shionogi has been dedicated to developing medicines that protect the health and well-being of patients worldwide. Addressing unmet medical needs and improving quality of life for patients and their families drive our company, our philosophy and out teams. We place extraordinary value on achieving positive outcomes through the everyday connections we make with healthcare providers, patients and their families, business partners, our community and our colleagues. We believe better healthcare is Achieved with Good Chemistry^TM and our commitment to this, both in spirit and in practice, gives us an important distinction. To learn more, visit
www.Shionogi.com.

About Cegedim Relationship Management:

Cegedim Relationship Management is the Life Sciences industry’s leading provider of Customer Relationship Management (CRM) solutions. Designed specifically for Life Sciences, the company’s innovative business solutions incorporate a thorough understanding of local, regional and worldwide trends. Cegedim Relationship Management enables approximately 200,000 users in many of the world’s most innovative companies to stay ahead of market challenges. In addition to CRM, Cegedim Relationship Management also provides marketing, data optimization and regulatory compliance solutions in more than 80 countries. Cegedim Relationship Management is part of the France-based Cegedim S.A. Group.
To learn more, please visit: www.cegedim.com/rm.
Follow Cegedim Relationship Management on LinkedIn and Twitter.

About Cegedim:

Founded in 1969, Cegedim is a global technology and services company specializing in the healthcare field. Cegedim supplies services, technological tools, specialized software, data flow management services and databases. Its offerings are targeted notably at healthcare industries, life sciences companies, healthcare professionals and insurance companies. The world leader in life sciences CRM, Cegedim is also one of the leading suppliers of strategic healthcare industry data. Cegedim employs 8,000 people in more than 80 countries and generated revenue of €902 million in 2013. Cegedim SA is listed in Paris (EURONEXT: CGM).
To learn more, please visit: www.cegedim.com.
Follow Cegedim on Twitter: @CegedimGroup.