SeaChange International Partners with Argela to Extend Broadband TV Operators' Revenue-Generating Services

SeaChange International (Nasdaq: SEAC), the leading provider of IPTV and video-on-demand (VOD) software, systems and services, today announced that it is partnering with Turkey-based Argela, a leading provider of next-generation telecom solutions to serve the growing global market for IPTV. Turk Telekom, one of Europe’s largest telecommunications companies, is the first customer of the partnership, for which SeaChange is also providing systems integration and professional services.

SeaChange and Argela’s combined product offering will enable telco network operators to offer telephony, messaging, Internet access, mobility services, VOD and personal video recording services that integrate seamlessly with their service delivery platforms (SDP). The companies are partnered to bring these services to the rapidly growing market for IPTV, which SNL Kagan estimates will reach at least 46 million subscribers globally by 2012.

SeaChange brings the experience of software, systems integration and service deployments spanning some the world’s largest telcos including Verizon, NTT-Communications (OnDemandTV) and Telus. Argela brings the experience of developing, deploying and maintaining new generation telecommunications solutions for telcos, which includes the Argela SDP, the main building block of the Argela multiplay IPTV middleware solution.

"We are excited to be working closely with Argela to deliver both services and products to Turk Telekom,” said Simone Sassoli, SeaChange’s Vice President, Broadband Networks, Europe, Middle East and Africa. "Both companies are committed to expanding the types of services that enrich the overall video viewing experience and increase subscriber loyalty and revenues for operators worldwide.”

Mr. Hakan Erdemli, Argela's Vice President in charge of Sales and Marketing, said: "SeaChange and Argela are combining our deep know-how and experience for a best-of-breed IPTV solution. The joint solution will allow operators to offer IPTV service; hence increase revenues and customer loyalty through innovative and distinguished services. We are confident that our strong partnership with SeaChange will allow us to keep bringing value to our customers globally.”

Argela’s multiplay IPTV Middleware

Argela multiplay IPTV middleware allows the operator to open up multimedia control capabilities to third parties, while giving complete control of the third parties to the operator. This means that operators can also offer media streaming, video communication, interactive video games and high-speed Internet access in a secure and reliable environment along with the basic IPTV functionality.

SeaChange’s TV Navigator

Proven in some of the world’s most demanding deployments, TV Navigator is SeaChange’s next generation client platform for telco, cable and hybrid operators that accelerates the creation and delivery of revenue-generating IPTV applications. Examples include time-shifted TV, games, DVD on-demand, caller ID and IMS/converged applications. Applications are fully customizable, or can be built from the ground up to reflect the individual identity of a network operator and the capabilities of its set-top box.

SeaChange, Turk Telekom and Argela will be attending the upcoming IPTV World Forum Middle East and Africa, Nov. 3-4, at the Jumeriah Beach Hotel in Dubai. For more information, visit http://www.iptv-mea.com/.

About SeaChange International

SeaChange International is a leading provider of software applications, services and integrated solutions for video-on-demand (VOD), digital advertising, and content acquisition monetization and management. Its powerful open VOD and advertising software and scaleable hardware enable cable and telco operators, as well as broadcasters, to provide new on-demand services and to gain greater efficiencies in advertising and content delivery. With its Emmy Award-winning and patented technology, thousands of SeaChange deployments are helping broadband, broadcast and satellite television companies to streamline operations, expand services and increase revenues. Headquartered in Acton, Massachusetts, SeaChange has product development, support and sales offices around the world. Visit www.schange.com.

About Argela

Argela provides telecom operators with turn-key next generation solutions with a strong commitment to developing the most innovative products & services, understanding operators’ needs, customizing solutions accordingly and building a continuous relationship with its partners and customers.

Argela collaborates with telecom operators to help them increase their revenue, customer satisfaction and loyalty, and decrease churn through distinguished, innovative solutions. These solutions include network convergence, service delivery & enablement including IPTV, targeted advertising solutions including sponsored services, number portability, professional services and services infrastructure. Argela is combining its extensive telecom expertise with its high energy and ultimate passion to add value to its customers’ business. For more information, please visit www.argela.com.