Sara Lee® Deli Asks America’s Moms to Share Their Lunchtime Challenges with Launch of Nationwide Essay and Photo Contest

Sara Lee Deli today launched a nationwide contest which asks parents "What’s Your Lunchtime Challenge?” The new Sara Lee Fresh Ideas^® pre-sliced and sliced-to-order deli meats campaign offers moms the opportunity to share their stories with the Sara Lee Deli online community, connect with other moms about their everyday lunchtime challenges and a chance to win a once-in-lifetime prize: a home visit from celebrity chef and mom Alex Guarnaschelli.

To enter the contest, moms submit a 100-word-or-less essay and an accompanying photo of their child (or children) that captures the essence of their lunchtime challenge. The contest will be hosted on the Sara Lee Deli Facebook page, www.facebook.com/saraleedeli, where consumers will have the opportunity to view the photos and stories of all contest entrants.

"This contest will allow us to hear about the real-life challenges our consumers, especially moms, face every day,” said Paula Shikany, director of marketing, Sara Lee Deli. "Through our Facebook page, we will provide these moms with solutions by offering them practical tips and advice as well as a forum to talk with other moms, all with the goal of helping them simplify their lives.”

During Guarnaschelli’s home visit, she and Sara Lee Deli will help the winner solve her lunchtime challenge by taking her shopping and teaching new ways to approach this important meal with her family in mind. She will also offer an extravaganza of lunchtime solutions for the winner and 10 friends in the winner’s kitchen. The winner will also receive a year’s supply of Sara Lee Deli meat to really simplify lunch for her family.

In addition to being part of the prize, Guarnaschelli will serve as a resource for moms visiting the Sara Lee Deli Facebook page by providing regularly-posted tips, advice and recipes.

"A lot of moms dread making lunches because their kids won’t eat them,” said Guarnaschelli. "As a mom, I know what it’s like to have to provide nutritious and great-tasting lunches for the people I love and am looking forward to helping other moms around the country approach lunch in a new way.”

Sara Lee Deli will accept "What’s Your Lunchtime Challenge?” entries September 13 through October 3. Voting will take place from October 4–13 and the 25 finalists who advance to the judging round will be announced on October 14. The Grand Prize Winner will be selected from the top 25 finalists and announced on November 3 – National Sandwich Day, fitting as what says lunch more than a sandwich.

The "What’s Your Lunchtime Challenge?” contest is the latest Sara Lee Deli social media initiative following the brand’s earlier "Mama Saga™” and "Saga Solver™” video campaigns, both housed on the Sara Lee Deli Facebook page www.facebook.com/saraleedeli. The videos were created with Second City Communications and are a series of humorous confessionals designed to connect with and help moms through the typical, everyday dramas they face at home. The "Saga Solver” social media campaign offered moms valuable advice and insights from three nationally recognized experts to help solve their everyday "Mama Saga” moments.

The Sara Lee Deli Facebook page continues to be a fun and valuable destination for moms, offering recipes, tips and tricks, to help simplify mom’s life, so she can spend time focusing on what’s really important – her family.

About Sara Lee Fresh Ideas Pre-Sliced Deli Meats

Sara Lee Fresh Ideas pre-sliced deli meats combine deli-quality meats with a fresh approach to packaging without having to wait in line at the deli counter. Made with no fillers and offering the prepackaged convenience consumers are looking for, this deli product delivers premium, pre-sliced meats, as well as the convenience, freshness, and resealability of tub packaging. The meats are available in 18 varieties of turkey, ham, chicken and beef and are found near the deli case where Sara Lee sliced-to-order meats are sold. The suggested retail price ranges from $4.99-$5.99; depending on the region of the country the product is sold.

About Sara Lee Fresh Ideas Sliced-to-Order Deli Meats

Sara Lee Fresh Ideas sliced-to-order deli meats are available behind the deli counter in 28 varieties of turkey, ham, chicken and beef. Minimally processed and containing no fillers, the deli meat is oven-roasted delivering on premium taste and quality. The product is available in retailers across the country with a suggested retail price ranging from $6.49-$8.49 per pound depending on the region.

About Sara Lee Corporation

Each and every day, Sara Lee (NYSE: SLE) delights millions of consumers and customers around the world. The company has one of the world’s best-loved and leading portfolios with its innovative and trusted food and beverage brands, including Ball Park, Douwe Egberts, Hillshire Farm, Jimmy Dean, Sara Lee and Senseo. Collectively, our brands generate nearly $11 billion in annual net sales. Sara Lee has approximately 33,000 employees in its continuing operations worldwide. Please visit www.saralee.com for the latest news and in-depth information about Sara Lee and its brands.

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