Robert McKee Launches STORY Seminar For Business Leaders This Fall

LOS ANGELES and NEW YORK, Sept. 19, 2013 /PRNewswire/ -- Robert McKee, Hollywood's most sought-after storytelling master, will teach the art of storytelling to business leaders this fall.  His newest seminar, TRUE TALK: Robert McKee's STORY-in-BUSINESS™, empowers leaders and executives at all levels to enrich their persuasive talents and strengthen their business communication skills. STORY-in-BUSINESS™ launches in Los Angeles on Thursday, Sept. 26 and New York on Friday, Oct. 4.

What does McKee, the famously severe writing teacher, have to offer a CEO? "Beyond sales and bids, business leaders must master the purpose-told story for all strategic tasks, not the least of which is branding," says McKee, who is acclaimed for his success in teaching proven, effective storytelling techniques. "If you don't control your story and tell it powerfully, others will tell it for you with less than flattering results. Fair or unfair, stories shape corporate futures." 

Robert McKee has tutored organizations as diverse as Microsoft, 20th Century Fox, Time Warner, Nike, and Hewlett-Packard in developing their narrative game plans.  Portrayed by Brian Cox in Charlie Kaufman's double-Oscar^®-winning film "Adaptation" opposite Meryl Streep and Nicholas Cage, McKee wrote the bestseller "Story" and his STORY Seminar students have won over 60 Oscars.

McKee affirms that highly successful companies have a story that everyone knows—from their customers to their call centers to their CEOs. "Story carries us beyond rhetoric into poetics, beyond intellectual influence to emotional involvement. Story changes how businesses work."

Every project, every product, and every action within a company can be informed by story to bring all involved onto the same page and compel them to act as desired. "The purpose-told story persuades...but much more. What do I gain if I change your mind and your reaction is to do nothing?" McKee has some powerful ideas about what major companies are doing wrong in the story department, how this can be fixed, and how story—when used well, even by a business—creates meaning in our lives.

The one-day TRUE TALK: STORY-in-BUSINESS™ Seminar will cover:

• The difference between fiction and the purpose-told story
• How story persuades both intellectually and emotionally
• How story guides marketing, branding and advertising
• How successful leaders use story to shape their critical decisions
• How an executive envisions his corporate future by thinking like an author

For registration to the Los Angeles or New York STORY-in-BUSINESS™ Seminar, readers can visit www.mckeestory.com/business-story and use promo code MCKEEGIFT for a free DVD.

STORY-in-BUSINESS™ seminars will also be hosted in Beijing and Valletta, Malta later this year.

Commendations

"I must tell a story in 30 seconds to three minutes. McKee taught me how to create a unique and compelling story for the international brand." — Phil Chapman, Marketing Director, KRAFT Foods

"The art of persuasion—Robert McKee is the best." — Alexander Paufler, CEO & President, Mercedes-Benz (East)

"McKee's exceptional teaching is critical to business success." — Phyllis Fogarty, Brand Manager, Pepsico

"Universally acclaimed." — NY Times

"Legendary." — Washington Post

SOURCE Robert McKee STORY Seminar