01.02.2005 18:57:00

Rite Aid Makes Valentine's Day Sweeter with Gifts for the Laid-Back L

Rite Aid Makes Valentine's Day Sweeter with Gifts for the Laid-Back Lover to the Not-So-Perfect Significant Other


    Business Editors/Consumer Products Writers

    CAMP HILL, Pa.--(BUSINESS WIRE)--Feb. 1, 2005--Searching for the ideal Valentine's Day gift? Rite Aid has something for everyone, whether your Valentine is a hopeless romantic, kid at heart, or not-so-perfect significant other. With many 24 hour locations, Rite Aid is also ideal for last minute shoppers.

    Here are a few ideas for your friends, family, and loved ones:

-- Give the hopeless romantic a traditional gift of chocolate and roses. Rite Aid has an assortment of chocolate filled heart shaped boxes ($4.99 to $14.99), and beautiful roses, sold individually and by the dozen (prices vary) at most stores this Valentine's Day.

-- Lavish your laid back loved one with a luxurious and relaxing night indoors with a candle lit bubble bath and full body massage. Rite Aid has just the ingredients for this romantic occasion: boxes of 200 rose petals ($1.99), pink Pure Spring Pomegranate Candle ($4.99), pink Pure Spring Pomegranate Bubbling Bath Soak ($6.99) and Pure Spring Berry Berry Good Body Lotion ($6.99).

-- Could your not-so-perfect significant other use a few pointers on verbalizing their love? If so, Mr. or Ms. Perfect ($19.99) is a great gift. The 15.5" dolls say everything you long to hear. Each doll says 16 romantic phrases, like "Good morning! I've made you breakfast in bed again" and "You're a genius with your hands. You can fix anything!"

-- Create an entertaining evening for your fun-loving and risk-taking Valentine with Lotto For Lovers Cards ($1.99), Lucky Lover Massage Dice ($1.99) and Valentine Fortune Hearts ($2.99).

-- If your loved one is just a kid at heart, grab the game of Valentine Spin the Bottle ($1.99) and relive the romantic teenage years together.

-- Animal lovers adore all things soft and cuddly. Rite Aid has plenty of precious plush, including a 50" Valentine Bow Tie Teddy Bear ($79.99), a Snuggly Soft gorilla, puppy or bear ($9.99).

-- Serve your caffeine addict the best cup of morning in a Hershey's Mug filled with Hershey's Kisses ($4.99) or a cute character mug with a plush bear hiding inside ($7.99).

-- Let your trendsetter show off your affection for them and give an "I Love You" t-shirt ($9.99) or "Hot Stuff" pair of silk ($9.99) or cotton ($5.99) boxers. You can also choose from assorted socks ($2.99), with designs like hearts and lipstick kisses.

-- Do you long to sweetly serenade your music lover, but realize your vocal chords don't quite have what it takes? Don't fret. The 10" Animated Singing Valentine Heart ($9.99) will serenade your special someone with its rendition of "All My Loving."

-- Parents, Rite Aid has plenty of goodies for the kids. They can create their own unique valentine with the Peeps(R) decorating kit, complete with 4 large Valentine Peeps(R) and Cake Mate(R) icing ($1.99). Or, grab a Sponge Bob or Barbie candy filled heart ($1.99) and L'il Bratz, Strawberry Shortcake, and Looney Tunes candy tins ($4.99).

-- School children want to have the coolest valentines to share with their classmates. Rite Aid's wide selection of boxed valentines ($1.99 to $2.99) include: Hello Kitty, Shark Tales, L'il Bratz, Spiderman, Shrek 2, Harry Potter, NASCAR, Care Bears, Strawberry Shortcake, and Dora.

-- Shopping for a sweet tooth? Rite Aid's candy aisle is fully stocked. Grab jumbo sized bags of Valentine's candy, some conversation hearts, Hershey's Kisses, M&M's and variety packs sure to please everyone on your list regardless of their individual taste.

    No matter who is on your list this Valentine's Day, Rite Aid has the perfect gifts and cards. If you have more than one valentine this year, check out the new Greeting Card Bear. When you purchase two American Greetings Cards, the Valentine Bear, regularly $5.99, is only $2.99. Remember, many Rite Aid locations are open 24 hours so even the last minute shopper can find the perfect gift.
    Rite Aid Corporation (NYSE, PCX:RAD) is one of the nation's leading drugstore chains with annual revenues of more than $16.6 billion and approximately 3,400 stores in 28 states and the District of Columbia. Information about Rite Aid, including corporate background and press releases, is available through the company's website at www.riteaid.com.

--30--RM/ph*

CONTACT: Rite Aid Corporation Julie Vastyan, 717-975-5718

KEYWORD: PENNSYLVANIA INDUSTRY KEYWORD: RETAIL CONSUMER/HOUSEHOLD SOURCE: Rite Aid Corporation

Copyright Business Wire 2005

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