Reeves' Rebrand Crosses the Pond to Launch "Show Your Colours" Campaign, Inspiring the Inner Artist in Everyone

PISCATAWAY, N.J., Sept. 29, 2017 /PRNewswire/ -- Reeves, the iconic British art brand with more than 250 years of heritage, has launched an extensive rebrand to empower everyone to unleash their creativity! Following a global relaunch, Reeves' will debut its "Show Your Colours" campaign in the U.S. to encourage millennials and fans of the brand to explore their inner artist, no matter where they are on their artistic journey.

Reeves has partnered with Llew Mejia, a New York-based illustrator who has designed for numerous national lifestyle brands, as its new U.S. collaborator. Mejia will lend years of experience with textile design, pattern-making and packaging to craft custom-designed art for Reeves. Last night, Reeves' launched its "Show Your Colours" campaign at a rooftop party in Manhattan, where guests got a chance to celebrate creativity with experiential art stations alongside Mejia.

"I'm stoked to work with Reeves and help bring this new, energetic campaign to life in the U.S.," said Llew. "I believe that art is for everyone no matter your age or experience. A quick sketch, a streak of color — we're all capable of unleashing creativity and expressing ourselves every day."

Reeves' re-energized look and feel is designed to spark imagination in anyone, from established artists to the occasional doodler. Regardless of skill or knowledge, all creativity can start with a pen, pencil or brush, and Reeves is on a mission to make art accessible to all. As part of the rebrand, Reeves has launched a bold, new logo featuring a symbolic 'r', which is certain to become its signature. A redesigned website and social channels feature how-to videos, product information, inspiration and more.  

The rebrand also includes a refresh of Reeves' entire product portfolio, including new packaging for Paint By Numbers and Scraperfoils, providing the tools you need for your creative journey. Countdown to creativity and kickstart your passion for art with these new, imaginative coloring-in designs currently available at Reeves' retailers nationwide:

• Reeves Colouring in Postcards – Perfect for creativity on-the-go, each Reeves postcard set features 20 modern designs. Relax and unwind with Colourful Cosmos featuring an uplifting collection of mindful mandalas or let your fingers (and your mind) take a walk on the wild side with the Urban Jungle set. Each come with six Reeves colouring pencils. ($12.99)
• Reeves Colouring by Numbers –  As easy as one-two-three! Discover your technicolor dreams with Flash Photography, where you can colour in rainbow backdrops behind black and white photography; or let your imagination wander the world's paths less traveled with the Traveller's Tales. Each book features 20 unique designs and comes with six double-tipped Reeves colouring pencils. ($15.99)
• Reeves Colouring in Poster – Looking for some larger-than-life inspiration? Reeves has poster-sized designs that are great for group creativity, so you and your friends can scale up your colouring! Choose the Big Wide World for a globe-trotting adventure as you map out the world or find your creative flow (peace out, colour in!) with Ultimate Zen. Each 33" x 44" poster comes with 12 Reeves colouring pencils. ($19.99)

"It's our goal as creative innovators to help people realize their full artistic potential by finding inspiration in their daily lives," said Mahogany Ligon, Brand Director for Reeves. "Art is as much about coloring outside the lines as in, and we want to break down the barriers between fine art and the everyday. Through our 'Show Your Colours' campaign, Reeves will continue to encourage each of us to unleash creativity."

To experience the new Reeves firsthand or to find a retailer near you, visit www.myreeves.com or @WeAreReeves on Instagram or Facebook. Share your Reeves masterpiece with the world using the hashtag #wearereeves.

About Reeves:
Reeves, part of the Colart group, is one of the world's leading creativity and lifestyle brands. Boasting a 250-year-old history of educating and inspiring artists across the world, Reeves' ambition is to cater for a broader audience, providing the tools and inspiration to unleash creativity across the world. Simply starting with a pen, pencil or brush, Reeves is on a mission to democratise art by making it accessible to all. Visit www.myreeves.com for more information.

About Colart:
The Colart Group is the global parent company of the world's most popular art material brands. Taking inspiration from artists to create innovative products, Colart fuels creativity not just for professional artists but for all creative industries and individuals. From supporting emerging artists through its residency programme to developing cadmium-free paint, Colart's mission is to provide sustainable, creative tools and services to release pure expression. The Colart group employs around 1,500 people in 16 countries and its products are sold in over 120 countries worldwide. Visit www.colart.com for more information.

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SOURCE Reeves