Ready-to-Drink Segment of Beverage Industry Looks to Dominate Shelf Space

PALM BEACH, Florida, April 19, 2017 /PRNewswire/ --

The Industry appears to be in transition as beverage companies realize that their products most likely need adjusting based on growing consumer preference for natural ingredients and lower calorie beverages. Adjustments to meet consumer demand create unwarranted headaches at times for current and new players in the industry, but also appear to be generating attractive opportunities for long-term growth for companies such as Long Island Iced Tea Corp. (NASDAQ: LTEA), Monster Beverage Corporation (NASDAQ: MNST), Dr Pepper Snapple Group, Inc. (NYSE: DPS), Pepsico, Inc. (NYSE: PEP) and The Coca-Cola Company (NYSE: KO).

Long Island Iced Tea Corp. (NASDAQ: LTEA), a growth-oriented company focused on the non-alcoholic ready-to-drink ("NARTD") segment in the beverage industry, is pleased to announce that it has signed a long-term strategic distribution agreement with Big Geyser, the largest independent non-alcoholic beverage distributor in metro New York. Read this and more news for LTEA at: http://marketnewsupdates.com/news/ltea.html

Big Geyser will be the exclusive distributor of the Company's flagship iced tea and lemonade with a splash of tea 18oz bottle products in the metro New York region. The new partnership will become effective on April 24, 2017 and cover the five boroughs of NYC, Westchester, Putnam, Nassau and Suffolk counties.

Philip Thomas, Chief Executive Officer of the Company, commented, "Big Geyser is the single strongest distributor in the New York metropolitan market and we are proud to join their dynamic portfolio of iconic brands. This partnership is transformational in having the potential to increase our metro New York footprint by over ten times to 25,000 doors, and allow us to restructure our business and focus on building our brands alongside Big Geyser."

In other industry market performances and developments of note: 

Monster Beverage Corporation (NASDAQ: MNST) closed up slightly on Tuesday at $45.31. Monster Beverage Corporation, through its subsidiaries, develops, markets, sells and distributes energy drink beverages, soda, and its concentrates in the United States and internationally.

Dr Pepper Snapple Group, Inc. (NYSE: DPS) also closed up slightly on Tuesday at $98.99. As Americans head to their favorite public park, beach or playground this spring, many will find new recycling bins helping keep those treasured spaces clean, thanks in part to a significant grant by Dr Pepper Snapple Group (DPS) in partnership with national nonprofit Keep America Beautiful. In 2017, the Dr Pepper Snapple Group/Keep America Beautiful Park Recycling Bin Grant Program is funding 914 new recycling bins in public parks across the country in 2017, making recycling more accessible for Americans enjoying the outdoors.

PepsiCo's (NYSE: PEP) long-standing commitment to baseball continues to reach new heights with franchised team sponsorships. PepsiCo will manifest the partnership through its Pepsi and Aquafina beverages to treat fans across the country to memorable and unique experiences during the 2017 baseball season.

The Coca-Cola Company (NYSE: KO) brand smartwater®, a premium, vapor-distilled water with electrolytes for taste, this month announced the release of a new creative campaign with long-standing brand ambassador, Jennifer Aniston. Beginning in Spring 2017, the highly accomplished actor, director, businesswoman and producer will be featured in ads with her indispensable partner, smartwater. The campaign captures four, real-life candid moments of Jennifer Aniston's forward-moving journey that were captured by noted photographer Tom Munro and feature smartwater as her essential sidekick. Smartwater is Jennifer's hydrating hiking mate as she heads up the canyon with her beloved dog, a companion as she makes a red-carpet entrance and her trusted ally, taking one last sip backstage, before a late night show appearance. In the final image, smartwater sparkling, which launched in 2016, is served as a perfect addition to an intimate dinner party with friends.

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