RBC leads the financial services industry with the best mobile banking experience in Canada

RBC Mobile app recognized for highest customer satisfaction of all mobile banking apps in Canada, as well as best user functionality and client experience

TORONTO, June 11, 2018 /CNW/ - The RBC Mobile app has officially been recognized as the best mobile banking experience in Canada. The app was rated #1 in customer satisfaction by J.D. Power and our clients, and earned the top spot in the Forrester review for a combination of valuable user functionality and client experience. The RBC Mobile app is also outperforming Canadian peers across a range of key digital performance indicators, including digital sales and digital client retention.

"We're honoured to be recognized by our clients and industry analysts for our leadership in mobile banking in Canada," said Peter Tilton, Senior Vice-President, Digital, RBC. "It's been a tremendous year of growth for RBC Mobile. Our clients have made the RBC Mobile app their primary channel for financial transactions, and with our accelerating pipeline of industry-leading capabilities, we'll continue to drive a number of North American and global firsts for RBC throughout 2018, ensuring that RBC Mobile continues to deliver exceptional value to clients."

This is the second year in a row that the RBC Mobile app has been recognized with the "Highest in Customer Satisfaction Among Canadian Mobile Banking Apps" award by J.D. Power. The RBC Mobile app received the highest ranking in appearance, with an appealing design that makes content easily viewable. The app also received top rankings for availability of key information, appearance of the app, and clarity of information provided. This year also marked the first year RBC holds the top spot in the 2018 Forrester Canadian Mobile Banking Wave™ report.

"Having a mobile banking app that ensures client engagement and meets the everyday banking needs of our clients is of utmost importance as we look to grow RBC into a digitally enabled relationship bank," said Tilton. "We've found that if our clients can easily manage their day-to-day banking on mobile, we can engage with them in a more meaningful way around advice and financial planning. That's why RBC also holds two other J.D. Power awards recognizing customer satisfaction in retail banking in Canada. We're honoured to hold this triple recognition because it comes from our clients and tells us we're providing the exceptional customer experience they expect and deserve, whenever and wherever they choose."

RBC was recognized with the J.D. Power award for 'Highest in Customer Satisfaction Among the Big Five Retail Banks' in the 2018 Canadian Retail Banking Study for the third consecutive year this spring, and received the inaugural J.D. Power award for "Highest in Customer Satisfaction with Retail Banking Advice in Canada" in the 2018 Canada Retail Banking Advice Study earlier this year.

About RBC
Royal Bank of Canada is a global financial institution with a purpose-driven, principles-led approach to delivering leading performance. Our success comes from the 81,000+ employees who bring our vision, values and strategy to life so we can help our clients thrive and communities prosper. As Canada's biggest bank, and one of the largest in the world based on market capitalization, we have a diversified business model with a focus on innovation and providing exceptional experiences to our 16 million clients in Canada, the U.S. and 34 other countries. Learn more at rbc.com.‎

We are proud to support a broad range of community initiatives through donations, community investments and employee volunteer activities. See how at rbc.com/community-sustainability

SOURCE RBC Royal Bank