Qumu Reveals Trends in Online Video through Survey Results

STREAMING MEDIA WEST CONFERENCE, Booth #8 – Qumu, www.qumu.com, the leading business video platform provider, today announced the emerging trends it discovered in online videos from its recently conducted online survey. The survey results show that Americans who are online, who have watched online videos in the past year, believe the number-one ranked trend in online videos is that they are becoming more offensive (34%). This was followed by the belief that videos are becoming more: sexual (28%) pervasive (21%) funny (18%) interesting (15%) addictive (9%) and important (6%). This information comes from a Qumu survey of 2,361 Americans aged 18 and older conducted online by Harris Interactive in Sept 2011, which was based on Qumu’s experience in mobile and tablet video use in the workplace.

More men who are online have watched online videos (92%) in the last year than women who are online (88%), with men who are online between the ages of 18-34 watching the most online videos (97%). That group finds online videos have become "funnier” in the past year, more than any other age group. 24% of Americans who are online and have watched online videos in the past year say they noticed online videos becoming more pervasive during that time. Overall, 84% of Americans who are online have ever watched online videos, of which 90% have watched online videos within the last year.

When it comes to watching videos at work, U.S. adults say the most interesting corporate videos would star experts and coworkers (i.e., videos that employers would show their employees such as training videos, company updates, CEO webcasts) over celebrities like Justin Bieber and Tiger Woods. Americans named watching an expert in the video’s topic/focus as their first choice (40%) followed by someone at their workplace (38%), including the:

• CEO (27%)
• Workplace Clown (10%)
• Workplace Gossip (6%)
• Workplace Flirt (5%)

Slightly more than a quarter of Americans (26%) believe a famous person would make an interesting corporate video. Those people included:

• A celebrity like Oprah Winfrey, Justin Bieber, or James Franco (19%)
• A famous athlete like Tiger Woods, David Beckham (13%)
• An "Internet” celebrity (e.g., someone made popular by YouTube) (8%)

Geography and marital status play a role in determining who Americans want to see in corporate videos. For example, 34% of Americans located in the West think celebrities would make the most interesting stars of corporate videos versus 23% those in the South. In fact, Southerners would rather see themselves star in a corporate video (12%), more so than those in the Midwest (7%) or the West (6%). Those who are single or who have never married (44%) think someone from the workplace starring in a corporate video would be more interesting, versus 36% of married adults.

To help companies adapt to the challenges posed by video, social media, and mobile use, Qumu is educating the enterprise about enabling video content which can be centrally managed and also embedded in virtually any business application, portal or mobile app. One of those tools is Qumu’s Quick Capture, a web-based screen recording and video creation tool with a simple interface that allows users to create rich media presentations.

Quick Capture not only records all screens, it can simultaneously capture video from a webcam or PC camera so you can see the screen images and the presenter at the same time. It also provides instruction arrows or callouts that can be inserted after you finish, providing added ease-of-use for viewers. Quick Capture automatically uploads the finished presentation to the Qumu Video Control Center where it can be shared easily with others. Published content can also be protected for viewing only by assigned users. "While video is pervasive in the enterprise, companies need to know how best to use it,” said Ray Hood, Senior Vice President and General Manager of Qumu. "At Qumu we provide the tools to get the most out of video – from creating it to distributing it. Qumu knows the future of business depends on video being consumed anytime, anywhere – a Video Powered Enterprise means providing the Freedom to work with existing infrastructure; the Power to reach all audiences; and the Control to do it right.”

About Qumu

Qumu, Inc., based in San Bruno, California, is the leading business video platform provider, empowering organizations to better engage and inspire employees, improve productivity, and reduce costs. Video is pervasive – it appears in all business applications and is consumed on all devices. The largest Global 1000 companies depend on Qumu’s video platform to capture, manage, and distribute live and on-demand content with total reliability and security. Regardless of audience size, viewer device, or network configuration, Qumu simply makes video work. Only Qumu delivers the Freedom to work with existing infrastructure; the Power to reach everyone; and the Control to do it right.

Visit www.qumu.com

About Rimage Corporation

Founded in 1978, Rimage Corporation (NASDAQ: RIMG) helps businesses deliver digital content directly and securely to their customers and employees. Its disc publishing business, based in Minneapolis, Minnesota, supplies more than 10,000 customers in North America, Europe and Asia with industry-leading solutions that archive, distribute and protect content on CDs, DVDs and Blu-Ray Discs™. With its acquisition of Qumu, Rimage is a leader in the rapidly growing enterprise video communications market. The combination of Qumu and Rimage’s disc publishing business and virtual publishing initiative enables businesses to securely deliver their videos, documents, audio files and images in today’s multi-platform, multi-device world. Additional information can be found at www.rimagecorp.com.

Blu-ray Disc™ is a trademark of the Blu-ray Disc Association.

Survey Methodology

This survey was conducted online within the United States by Harris Interactive via its QuickQuery omnibus product on behalf of Qumu from September 21-23, 2011, among 2,361 adults ages 18 and older. This online survey is not based on a probability sample and therefore no estimate of theoretical sampling error can be calculated. Where appropriate, this data were also weighted to reflect the composition of the adult online population. For complete survey methodology, including weighting variables, please contact Curtis Sparrer at Grayling Connecting Point.

All sample surveys and polls, whether or not they use probability sampling, are subject to multiple sources of error which are most often not possible to quantify or estimate, including sampling error, coverage error, error associated with nonresponse, error associated with question wording and response options, and post-survey weighting and adjustments. Therefore, Harris Interactive avoids the words "margin of error” as they are misleading. All that can be calculated are different possible sampling errors with different probabilities for pure, unweighted, random samples with 100% response rates. These are only theoretical because no published polls come close to this ideal.