QAD Announces China Explore 2011 Customer Conference in Guangxi Province

QAD Inc. (NASDAQ: QADA) (NASDAQ: QADB), a leading provider of enterprise business software and services for global manufacturing companies, today announced it will unveil QAD Enterprise Applications 2011.1 Enterprise Edition, including QAD On Demand, and host a special Automotive Forum at its QAD China Explore 2011 Customer Conference at the Shangri-La Hotel, Beihai in Guangxi province, China on September 26-28, 2011.

The event will give QAD manufacturing customers, partners, vendors and consultants an opportunity to voice their experiences with QAD Enterprise Applications and shape future product enhancements that affect China’s manufacturing and supply chain landscape.

Jay Cao, managing director of QAD Greater China, will present the conference opening address, sharing indicators of economic recovery and a return to growth in the China market.

"We are very pleased to announce that QAD China is doing well. We have a substantial customer base and, in the last year, we’ve added many new customers, including local manufacturers such as Guangzhou Laixing Automotive, Anhui Mashun Auto Parts, Shanghai Hoping Foods, Ningbo SMR Huaxiang Automotive Mirrors, and Fuchi Food Zhang Zhou. We also expect to continue growing our customer base this year.”

Gordon Fleming, executive vice president and chief marketing officer for QAD, will follow with a keynote presentation outlining QAD’s technology vision for the Effective Enterprise, which includes enhanced business processes, a mobile strategy for Business Intelligence and QAD On Demand, QAD’s Cloud ERP solution delivered in a Software as a Service (SaaS) model.

Paul Henderson, senior vice president for QAD Asia Pacific, will share the state of QAD’s business and a regional outlook for Asia Pacific. He’ll highlight how QAD’s intensified focus on customer engagement and its continued innovation support the achievement of QAD’s Effective Enterprise vision, in which all of a customer’s business processes are operating at peak efficiency and aligned perfectly with their strategic goals.

Peace Chen, services director for QAD Greater China, will present QAD’s product roadmap and discuss the latest version of QAD Enterprise Applications, including updates to QAD Business Intelligence, QAD Enterprise Asset Management and QAD Transportation Management applications.

Attendees can choose from three specialized educational tracks, depending on their product and technology focus and needs. The Automotive Forum, part of the Business and Industry track, will provide automotive original equipment manufacturers and suppliers an opportunity to share supply best practices and effective strategies as presented directly by QAD customers.

For more information, or to register, visit the China Explore 2011 website.

About QAD

QAD is a leading provider of enterprise applications for global manufacturing companies specializing in automotive, consumer products, electronics, food and beverage, industrial and life science products. QAD applications provide critical functionality for managing manufacturing resources and operations within and beyond the enterprise, enabling global manufacturers to collaborate with their customers, suppliers and partners to make and deliver the right product, at the right cost and at the right time. For more information about QAD, telephone +1 805-566-6000, or visit the QAD web site at www.qad.com.

"QAD” is a registered trademark of QAD Inc. All other products or company names herein may be trademarks of their respective owners.

Note to Investors: This press release contains certain forward-looking statements made under the "safe harbor" provisions of the Private Securities Litigation Reform Act of 1995. A number of risks and uncertainties could cause actual results to differ materially from those in the forward-looking statements. These risks include, but are not limited to, evolving demand for the company's software products and products that operate with the company's products; the company's ability to sustain license and service demand; the company's ability to leverage changes in technology; the company's ability to sustain customer renewal rates at current levels; the publication of opinions by industry and financial analysts about the company, its products and technology; the reliability of estimates of transaction and integration costs and benefits; the entry of new competitors or new offerings by existing competitors and the associated announcement of new products and technological advances by them; delays in localizing the company's products for new or existing markets; the ability to recruit and retain key personnel; delays in sales as a result of lengthy sales cycles; changes in operating expenses, pricing, timing of new product releases, the method of product distribution or product mix; timely and effective integration of newly acquired businesses; general economic conditions; exchange rate fluctuations; and, the global political environment. In addition, revenue and earnings in the enterprise resource planning (ERP) software industry are subject to fluctuations. Software license revenue, in particular, is subject to variability with a significant proportion of revenue earned in the last month of each quarter. Given the high margins associated with license revenue, modest fluctuations can have a substantial impact on net income. Investors should not use any one quarter's results as a benchmark for future performance. For a more detailed description of the risk factors associated with the company and the industries in which it operates, please refer to the company's Annual Report on Form 10-K for fiscal 2011 ended January 31, 2011.

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