PureCircle Launches New Tool to Help Customers Formulate With Stevia for Optimum Taste

PureCircle's Sigma-Xcelerator(SM) Offers Best Tasting Stevia Solutions with Reduced Development Times

KUALA LUMPUR, Malaysia, Sept. 12, 2017 /PRNewswire/ -- PureCircle (PURE.LSE), the world's leading producer and innovator of great-tasting stevia sweeteners for the global beverage and food industry, announces the launch of its new Sigma-Xcelerator^SM product development tool. It enables PureCircle to provide custom stevia ingredient combinations which maximize product taste alongside other customer requirements, such as sugar reduction, speed to market, cost and solubility. 

The stevia leaf contains over 40+ steviol glycosides, each with different performance attributes. That can make identifying the right combination of stevia ingredients for a specific product, time-consuming for a beverage or food company. Our new Sigma-Xcelerator^SM tool facilitates that process, thereby shortening the time to achieve taste optimization, saving the customer money and getting its product on retailers' shelves faster.

Using this new tool, PureCircle can now offer customers turnkey solutions which simplify their development work to achieve the most sugar-like taste in food and beverages. Powering this tool is PureCircle's robust portfolio of stevia sweeteners and flavors, deep stevia expertise and strong analytics performed within an application matrix.  All of that enables us to identify ideal combinations of steviol glycosides which best meet a product's taste and sugar reduction challenges.

This approach is what underlies the PureCircle Sigma Solutions, our successful combinations of key stevia glycosides designed to work with different categories. Sigma-Dairy, Sigma-Tea, and Sigma-Beverage have all been specifically tailored to achieve high performance in their respective categories. The Sigma-Xcelerator^SM tool takes these Sigma Solutions one step further by developing a unique ingredient combination for a customer's specific product and requirements.

Commenting, Faith Son, Head of Marketing and Innovation, said:

"The Sigma-Xcelerator^SM tool provides individualized support for food and beverage companies by ultimately making stevia an easier ingredient to work with. This tool will simplify our clients' product formulation work by reducing development time, allowing great-tasting products to come to market more quickly and efficiently. By combining the best-tasting stevia glycosides in varying amounts, we now understand how stevia sweeteners work best at achieving modest to deep sugar reduction levels, while enabling great taste in food and beverage products."

About PureCircle

• PureCircle is the only company that combines advanced R&D with full vertical integration from farm to high-quality, great-tasting innovative stevia sweeteners.
• PureCircle will continue to: lead in research, development and innovation; produce a growing supply of multiple varieties of stevia sweeteners with sugar-like taste, using all necessary and appropriate methods of production; and be a resource and innovation partner for food and beverage companies.
• For more information, visit: www.purecircle.com

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