|
12.07.2016 18:18:59
|
Publicis Groupe and Walmart Stores, Inc. Launch a Strategic Relationship
|
Publicis Groupe [Euronext Paris: FR0000130577, CAC40], a leader in marketing and business transformation services, and Wal-Mart Stores, Inc. [WMT, NYSE] announced today the launch of a new strategic relationship that will give Walmart unfettered access to all of Publicis Groupe's agencies and resources. The new entity will focus on how Publicis Groupe and Walmart will partner on advertising and marketing efforts as the companies together navigate the future of retail. The relationship, which is not exclusive, went into effect on July 1 and initially applies to Walmart's US advertising and in-store creative for which Publicis Groupe will function as the primary Agency of Record. Walmart will also have access to resources outside of marketing, including capabilities to support corporate reputation and technology that builds relationships with customers. "Our ambition globally is to make every day easier for busy families, and having best-in-class marketing is critical to achieving that goal," said Doug McMillon, president and chief executive officer of Walmart Stores, Inc. "This relationship with Publicis Groupe will help us think and act differently, which will ultimately enable us to serve our customers even better." Publicis Groupe will pull resources from the various agencies in its portfolio to ensure the right talent is working on each Walmart project. The relationship will be led by Arthur Sadoun, CEO of Publicis Communications. "This relationship is the direct result of Publicis' new approach, 'the Power of One,' which is designed to deliver end-to end solutions for our clients," said Maurice Lévy, Chairman and CEO of Publicis Groupe. "Walmart is already implementing innovative approaches to reach its customers. Our goal is to leverage all of Publicis' assets - not just the resources of one agency - to help them in these efforts." |
|
|
|
About Publicis Groupe - The Power of One Publicis Groupe [Euronext Paris FR0000130577, CAC 40] is a global leader in marketing, communication, and digital transformation. Active across the entire value chain, from consulting to creation, and production, Publicis Groupe offers its clients a transversal, unified and fluid model allowing them access to all the Groupe's tools and expertise around the world. Publicis Groupe is organized across four Solutions hubs: Publicis Communications, Publicis Media, Publicis.Sapient and Publicis Health. These 4 Solutions hubs operate across principal markets, and are carried across all others by Publicis One. Publicis One is a fully integrated service offering making the Groupe's expertise available to all clients, under one roof. Present in over 100 countries, Publicis Groupe employs nearly 80,000 professionals. www.publicisgroupe.com | Twitter: @PublicisGroupe | Facebook: www.facebook.com/publicisgroupe | LinkedIn: Publicis Groupe | http://www.youtube.com/user/PublicisGroupe | Viva la Difference! |
|
|
Contacts
| Publicis Groupe | |||
| Peggy Nahmany | Corporate Communications | + 33 (0)1 44 43 72 83 | peggy.nahmany@publicisgroupe.com |
| Jean-Michel Bonamy | Investor Relations | + 33 (0)1 44 43 77 88 | jean-michel.bonamy@publicisgroupe.com |
| Chi-Chung Lo | Investor Relations | + 33 (0)1 44 43 66 69 | chi-chung.lo@publicisgroupe.com |
This announcement is distributed by Nasdaq OMX Corporate Solutions on behalf of NASDAQ OMX Corporate Solutions clients.
The issuer of this announcement warrants that they are solely responsible for the content, accuracy and originality of the information contained therein.
Source: Publicis Groupe via Globenewswire
The issuer of this announcement warrants that they are solely responsible for the content, accuracy and originality of the information contained therein.
Source: Publicis Groupe via Globenewswire
HUG#2028170
Der finanzen.at Ratgeber für Aktien!
Wenn Sie mehr über das Thema Aktien erfahren wollen, finden Sie in unserem Ratgeber viele interessante Artikel dazu!
Jetzt informieren!
Nachrichten zu Publicis S.A.mehr Nachrichten
Analysen zu Publicis S.A.mehr Analysen
ETF-Sparplan
Oskar ist der einfache und intelligente ETF-Sparplan. Er übernimmt die ETF-Auswahl, ist steuersmart, transparent und kostengünstig.