Pro-Line International Announces Soft & Beautiful(R) Just for Me(TM) Model Search Winners; New Spokes Models Will Carry the Product's New Message of 100% More Moisture

Nine-year-old Dionnie Colon from Tampa, FL; eight-year-old MadisonRedmon of Sugarland, TX; six-year-old Kiarra Perkins of Byhalia, MS;seven-year-old Mariah St. Germain of Fresno, TX and their mothersarrived in Dallas, Texas, thanks to Southwest Airlines, Just For Me'sofficial carrier, for their first media appearances as Pro-Line Soft &Beautiful(TM) Just For Me(R) spokes models. All four of the girls havesigned seven-year contracts to take a message of healthy, beautifuland manageable hair care and good will to moms and daughterseverywhere who want to look good and spend less time and hassle withtheir hair for a reasonable price.

"The debut of these lovely and lively little girls as Pro-Linespokes models marks a milestone for Just for Me(TM), which is thenumber one hair care line of its kind in the world," said TiffanieJones, Brand Manager, Pro-Line International. "This announcement setsthe stage for the product's new 100% more moisture claim. The newrelaxer system locks in moisture and helps strengthen hair, whiledelivering superior relaxation. Just For Me now offers even more peaceof mind to moms who want a gentle solution for managing and stylingtheir daughters' hair."

Entrants submitted signed entry forms along with a recentphotograph. Of the 200 contest entrants, 10 semi-finalists were chosenbased on three factors: appropriateness to contest theme, photogenicqualities, and overall condition and appearance of the contestant'shair.

From the 10 semi-finalists, six finalists were selected to gothrough a comprehensive screening by the Pro-Line Internationalstylist to confirm the condition of their hair and photogenicqualities. Final screening was scheduled for a JFM VIP weekend inSeptember 2005 in Dallas, Texas, at corporate headquarters. During theweekend, the girls received Just For Me(TM) paraphernalia, book bags,a trip to Dave & Busters and a day at Six Flags. Based on thescreening, the four girls were selected as the winners of the JFMModel search to attend the New York Photo shoot.

The Soft & Beautiful(R) Just for Me(TM) spokes model images couldbe used on Just for Me(TM) Relaxer Kits, the JFMVIPCLUB.com website,print advertising, and more.

On their media debut in Dallas, Dionnie, Madison, Kiarra andMariah will also visit patients at Texas Scottish Rite Hospital forChildren. They will cap off their visit to Dallas with dinner andtournament at the Medieval Times.

Pro-Line International is the second largest manufacturer ofethnic beauty care products in the world. A subsidiary of TheAlberto-Culver Company (NYSE:ACV), it manufactures popular brands likeSoft & Beautiful(R), Soft & Beautiful Botanicals(TM), TCB(R), Soft &Beautiful(R) Just for Me(TM), Pro-Line Comb-Thru, Motions(R) andBarber Select(TM). For the last 35 years, it has been an industryleader in hair care with its brands distributed in 102 countriesaround the world. Log on to http://www.proline-intl.com for moreinformation.