PRIMEDIA Outdoors Group and Ford Motor Company Launch Micro Site

PRIMEDIA Inc. (NYSE:PRM), the leading targeted media company in the United States, announced today that the PRIMEDIA Outdoors Group has paired with Ford Motor Company and JWT to create a co-branded Web site titled, ‘The Great Outdoors: A Family Tradition.’ This micro site was designed to support the interests of outdoor-loving families through an engaging mix of stories and videos, photos, event schedules, contests and a showcase of the new 2007 Ford Expedition EL and its many features for the outdoor enthusiast. The site is accessible via PRIMEDIA’s network of 16 leading Outdoor brands, including; www.floridasportsman.com, www.gameandfishmag.com and www.in-fisherman.com. The site also follows an offline event tour across various venues where the Expedition is being showcased. Users can view the micro site at www.fordexpedition.primediaoutdoors.com. "Ford is introducing the brand new 2007 Ford Expedition, an SUV designed with the needs of active, adventure-seeking families in mind,” said David Fireman, general manager of the PRIMEDIA Outdoors Online Group. "Our ability to present the largest base of core enthusiasts in the category made the choice simple for Ford to partner with us. With over 1.3 million unique users viewing over 15 million page views per month, Ford will most certainly penetrate the outdoor category with great success… "We view our deeply targeted and highly sophisticated level of content such as tales, tips and instructional video as highly complementary to the spirit of the new 2007 Ford Expedition EL. PRIMEDIA Outdoors’ reach, breadth and knowledge for packaging targeted content online were integral for the launch of the site.” ‘The Great Outdoors: A Family Tradition’ features hunting and fishing videos, stories from PRIMEDIA’s expert editorial staff, a photo-sharing feature and comprehensive listings of upcoming events where the new 2007 Ford Expedition EL will be showcased. In the context of all this, outdoor enthusiasts can learn more about the all-new Expedition, including safety features, towing guides, pricing details, photos and packages. Visitors on the site can also enter to win a grand prize for a three night trip for two to Devils Lake, ND for a weekend of the best Walleye, Northern Pike, and White Bass fishing in North America. Additionally, 150 winners will receive a $20 gift card to Cabela's for purchase of their favorite outdoor gear. About PRIMEDIA PRIMEDIA is the leading targeted media company in the United States. With 2005 revenue of $990 million, its properties comprise over 100 brands that connect buyers and sellers through print publications, Internet, events, merchandise and video programs in three market segments: Enthusiast Media is the #1 special interest magazine publisher in the U.S. with approximately 90 publications, 100 leading Web sites, 90 events, 11 TV programs, 600 branded products, and has such well-known brands as Motor Trend, Automobile, Automotive.com, Equine.com, In-Fisherman, Power & Motoryacht, Hot Rod, Snowboarder, Stereophile, Surfer, and Wavewatch.com. Consumer Guides is the #1 publisher and distributor of free consumer guides in the U.S. with Apartment Guide, Auto Guide and New Home Guide, distributing free consumer publications through its proprietary distribution network, DistribuTech, in more than 50,000 locations. The Group owns and operates leading Web sites including ApartmentGuide.com, AutoGuide.com, NewHomeGuide.com and RentClicks.com. Education includes Channel One, a proprietary network to secondary schools and PRIMEDIA Healthcare, a continuing medical education business.