PRIMEDIA Names Ira Gabriel Publisher of MOTOR TREND

PRIMEDIA Inc. (NYSE:PRM), the country's leading targetedmedia company, today announced the promotion of Ira Gabriel to theposition of MOTOR TREND publisher. Recognized as the world's numberone automotive authority, MOTOR TREND has a total readership of morethan 7 million and is part of PRIMEDIA's Consumer Automotive Group.Mr. Gabriel most recently served as the vice president of Sales andMarketing for PRIMEDIA's Performance Automotive Group, where he wasresponsible for managing sales and marketing initiatives across 55automotive titles, such as Hot Rod, Truckin' and Motorcyclist.

Mr. Gabriel's experience in the automotive industry spans nearlytwo decades. He will leverage this expertise to further MOTOR TREND asa leading global brand, working to create integrated marketingprograms for both endemic and non-endemic advertisers alongsiderecently appointed AUTOMOBILE MAGAZINE publisher, Brad Gerber. BothMr. Gabriel and Mr. Gerber report directly to Steve Parr, senior vicepresident of PRIMEDIA and president of PRIMEDIA Automotive.

"During Ira's 18-year career at PRIMEDIA he managed initiativesresulting in tremendous brand equity for some of the industry's mostvenerable automotive publications," said Parr. "We are fortunate tobenefit from his leadership, experience and reputation in theindustry."

Mr. Gabriel joins MOTOR TREND on the heels of a significantredesign program led by internationally acclaimed automotiveeditor-in-chief, Angus MacKenzie.

"MOTOR TREND holds a distinctive place in the landscape ofautomotive journalism. It is a strong and influential publication thatis poised for tremendous growth," said MacKenzie. "It is the righttime for Ira to take MOTOR TREND to the next level."

Mr. Gabriel has held various executive positions at PRIMEDIA. Hebegan his career in publishing at Petersen (now part of PRIMEDIA) in1988 and went on to launch more than 20 automotive-branded websites.In 2001, he was named publisher of Hot Rod Magazine, one of PRIMEDIA'sflagship performance automotive titles. While at Hot Rod, Mr. Gabrielwas responsible for the tremendous growth of the brand's franchisethat includes the development of Hot Rod TV, www.hotrod.com, the HotRod Power Tour, and a range of Hot Rod-branded licensed products. Mostrecently, Mr. Gabriel served as vice president of Sales and Marketingfor the Performance Automotive Group, where he successfully managedthe Group's National Account Managers.

About MOTOR TREND MAGAZINE

MOTOR TREND, a PRIMEDIA publication, was founded in 1949 and has acirculation of 1.1 million and a total readership of 7.1 million.Internationally recognized as the world's number one automotiveauthority, MOTOR TREND is one of the leading brands in automotivepublishing. The MOTOR TREND brand is comprised of MOTOR TREND Classic,motortrend.com; MOTOR TREND Radio; Truck Trend; MOTOR TRENDInternational Auto Shows; MOTOR TREND en Espanol; and the renownedMOTOR TREND Car, Sport/Utility and Truck of the Year Awards program.