31.07.2006 12:54:00

PRIMEDIA Appoints Steve Parr President of PRIMEDIA Enthusiast Media Division; Kim Payne Appointed CFO of Consumer Source

PRIMEDIA, Inc. (NYSE: PRM) the country's leadingtargeted media company, today announced the appointment of Steve Parr,47, as President of PRIMEDIA's Enthusiast Media division. Mostrecently, Mr. Parr was Senior Vice President of PRIMEDIA Inc. andPresident of PRIMEDIA Automotive Group overseeing the largestcollection of automotive magazines in the U.S. including thecategory-leading, Motor Trend and Automobile. Mr. Parr will continueto report directly to Dean Nelson, Chairman, CEO and President ofPRIMEDIA.

"We're pleased to have Steve in place as President of PRIMEDIA'sEnthusiast Media division. Steve has shown real acumen in balancingPRIMEDIA's long-term growth objectives with solid operationalexecution for many individual brands and assets in the PRIMEDIAportfolio. He brings the talent, the results and the focus that weneed to realize our next level of growth and market leadership, and aswe explore the possible separation of our two business segments," saidDean Nelson.

Mr. Parr's publishing career spans twenty years, two continentsand includes both books and magazines. Before joining PRIMEDIA in2004, Mr. Parr was President and CEO of book publisher Harry N. AbramsInc. Prior to that, Parr was President of EMAP USA, before itsacquisition by PRIMEDIA and where he managed many of the titles nowpart of PRIMEDIA's Automotive Group. Mr. Parr also spent 13 years atPearson PLC, including posts as President of Penguin Books CanadaLimited, Executive Vice President of Penguin Books and CEO of PearsonBusiness Services in London.

PRIMEDIA also announced today that it has promoted Kim Payne toCFO of Consumer Source Inc., the Company's Consumer Guides Segment.She will report directly to Robert Metz, CEO of Consumer Source.

Ms. Payne began her career at Consumer Source as an Accountant in1991. Prior to her appointment to CFO, Ms. Payne served as VicePresident of Finance beginning in 2005, Director of Analysis andPlanning from 1997 to 2005, and as Financial Analyst from 1994 to1996.

"Kim's strong leadership and financial expertise have beenimportant factors to our success in growing this business," saidRobert Metz. "In her more than 15 years withthe Company, Kim has demonstrated a strong understanding of ConsumerSource's long-term goals and we look forward to her continuedcontribution as she oversees our financial plans and policies."

About PRIMEDIA

PRIMEDIA is the leading targeted media company in the UnitedStates. With 2005 revenue of $990 million, its properties compriseover 100 brands that connect buyers and sellers through printpublications, Internet, events, merchandise and video programs inthree market segments:

-- Enthusiast Media is the #1 special interest magazine publisher in the U.S. with more than 90 publications, 100 leading Web sites, 90 events, 11 TV programs, 600 branded products, and has such well-known brands as Motor Trend, Automobile, Automotive.com, Equine.com, In-Fisherman, Power & Motoryacht, Hot Rod, Snowboarder, Stereophile, Surfer, and Wavewatch.com.

-- Consumer Guides is the #1 publisher and distributor of free consumer guides in the U.S. with Apartment Guide, Auto Guide and New Home Guide, distributing free consumer publications through its proprietary distribution network, DistribuTech, in more than 50,000 locations. The Group owns and operates leading Web sites including ApartmentGuide.com, AutoGuide.com, NewHomeGuide.com and RentClicks.com.

-- Education includes Channel One, a proprietary network to secondary schools and PRIMEDIA Healthcare, a continuing medical education business.

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