Prediction: Rivian's New R2 Truck Will Be a "Tesla-Like" Turning Point for the Company

Tesla (NASDAQ: TSLA) made a decision when it built its business to start with high-end vehicles. And then it charted a path toward more moderately priced vehicles. That business move worked and now the company is sustainably profitable despite years of red ink at the get-go.Rivian Automotive (NASDAQ: RIVN) is currently in the red ink stage of its development, but it has Tesla-like ambitions and a key turning point could be fast approaching.The first Tesla was a fancy, high-end sports car. That vehicle proved to the world that electric vehicles (EVs) were a real product that customers would want to buy. For a long time the large automakers shunned EVs as not being viable. After Tesla proved the concept, it brought out sedans that would appeal to more than just car enthusiasts.Continue readingWeiter zum vollständigen Artikel bei MotleyFool Weiter zum vollständigen Artikel bei MotleyFool