Polaris Debuts 2011 Product Line

Polaris Industries Inc. (PII) today unveiled its product offerings for 2011, a lineup that continues the company’s tradition of striving to provide more innovation, more performance and more value to consumers. The 2011 models deliver upgraded features for both off - and on-road products. This includes new RANGER™ side-by-sides, new transmissions for all Victory motorcycles and updated styling and features on almost all Polaris vehicles, including the legendary Sportsman line of all-terrain vehicles.

"Our 2011 model year is defined by three words – performance, innovation and value," said Bennett Morgan, president and chief operating officer of Polaris. "The team advanced our leading technologies to further customer satisfaction, accelerating into the new year with the goal of furthering our lead across the powersports industry. The collection of off-road and on-road products Polaris brings to market strengthens our position as the powersports leader, while providing better value and better performance to our customers."

Polaris revealed the 2011 product lineup to dealers at the Gaylord Palms Resort and Convention Center in Orlando, Fla. as part of a two-day summer sales meeting. The unveil featured fireworks – both literally and figuratively – as the Polaris dealers were walked through the specifics of each 2011 model from the Polaris all-terrain vehicle, RANGER and Victory Motorcycle lines. Highlighting the show was several standing ovations for retired Army Colonel Dick Fox, who was awarded the first Victory commemorative military appreciation pin as part of a new initiative within the company’s Full Throttle Salute program by Polaris CEO Scott Wine.

Off-Road Vehicle Division

Polaris is No. 1 in the off-road industry and continues to gain share and momentum by innovating the company’s ATV and Side-by-Side product lines. Model year 2011 offers more new models along with significant upgrades to existing product offerings.

"For the third straight model year launch, Polaris will introduce a model line with strong product innovation,” said Matt Homan, vice president and general manager of Polaris’ Off-Road Division. "From the hardest working, smoothest riding off-road utility vehicles and ATVs, to Side-by-Sides built for Razor Sharp Performance, Polaris leads the way with the most-complete off-road offering in the industry.”

RANGER Side-by-Side Vehicles

The hardest working, smoothest riding RANGER utility line continues to enter new segments in 2011 with the introduction of three new products: the RANGER 500 EFI, RANGER CREW 500 and RANGER Diesel. Enhancements to current product offerings include increased power to RANGER XP 800 and RANGER XP 800 EPS, and power steering on the Polaris Pursuit Camo RANGER CREW 800. All 2011 RANGER products, with the exception of RANGER EV, will be outfitted with easy-buckle driver and passenger safety nets.

The RANGER RZR line will have even more razor sharp performance with a new look that increases cooling airflow by 29 percent, provides a 30 percent improvement in range and delivers increased performance as a result. The RANGER RZR 800 will receive six percent more power with the addition of the 800 H.O. engine and be more trail-friendly with new rear rack extenders. The RANGER RZR S 800 will feature new big bore shocks, be the first stock vehicle to feature ITP 900 XCT tires and will be available in two premium painted editions along with a standard edition, which will receive a new lower price. For razor sharp performance for four, Polaris will offer the RANGER RZR 4 800 in two Robby Gordon packages, a painted black and red limited edition and a power steering version that includes Robby Gordon-inspired graphics.

All-Terrain Vehicles

Polaris also continues to refine its hardest working, smoothest riding Sportsman ATV offering. For model year 2011, Polaris is updating the styling and performance of the Sportsman 800 EFI, Sportsman Big Boss 6x6 800, Sportsman 500 H.O. and Sportsman Touring 500 H.O. with an aggressive new look that raises the front radiator. As part of the redesign, the Sportsman 400 H.O. will move to the restyled chassis. The Sportsman XP 850 and 550 will have several improvements including better engine braking, improved splash protection and a new vinyl seat. The Sportsman Touring and Sportsman X2 models will feature a new rear suspension with increased rear travel (10.25 in/26 cm) and new features for better passenger comfort.

Along with the new and enhanced products, Polaris also will offer a variety of Limited Edition RANGER, RANGER RZR and Sportsman vehicles.

As part of the 2011 model year launch, Polaris is introducing its first civilian on-road vehicle, the Polaris EV LSV. Launched earlier this year for government use, the Polaris EV LSV is based off the Polaris midsize Side-by-Side platform and includes the necessary features to classify the vehicle as a LSV per the National Highway Traffic Safety Administration (NHTSA) and may qualify for low-speed vehicle tax credits available to vehicles in the Federal Motor Vehicle Safety Standards (FMVSS) Standard No. 500, Low-Speed Vehicles.

On-Road Vehicle Division

Known for decades as the best in off-road vehicles, Polaris has become one of the preeminent names in on-road vehicles during the past 10 years by developing a line of award-winning Victory motorcycles. Furthering the company’s commitment to innovation and value, the 2011 offerings for on-road include a variety of improvements and new models.

"Since debuting on-road vehicles more than a decade ago, Polaris has developed some of the industry’s most stylish and best performing vehicles,” said Steve Menneto, general manager of Victory Motorcycles. "In 2011, we’re staying on the gas, offering an outstanding lineup of Victory bikes that promise better performance than ever before. With these products, Polaris has again asserted itself as the standard for other companies in the market to match.”

Victory Motorcycles®

For model year 2011, Victory’s taken its industry-leading lineup and enhanced it by placing a new Victory Freedom® 106/6 V-Twin engine and a totally redesigned six-speed transmission in every model, making all 2011 Victory models the ideal bikes to fuel riders’ passions – more value and more refined.

Returning in 2011 are all the models that have made Victory one of the most award-winning motorcycle manufacturers in the world. The 2011 lineup features the Victory Cross Country, Victory Cross Roads, Victory Vision, Hammer / Hammer S, Kingpin, Vegas / Vegas Jackpot and four 8-Ball models – Vegas, Kingpin, Hammer and Victory Vision. In addition, Victory’s relationship with the legendary motorcycle-customizing Ness family continues with three Ness Signature Series models, each representing a generation of the Ness family. These include the Arlen Ness Signature Series Victory Vision, the Cory Ness Signature Series Victory Cross Country and the new Zach Ness Signature Series Vegas 8-Ball, each featuring limited-edition Ness model features and special customization.

This year, Victory is unveiling the new Victory CORE Custom Program, which allows buyers to select the bike’s color, saddlebag size, highway bar style and add a windshield. In all, there are 48 different possible combinations, which will be illustrated by displays in dealership showrooms around the country. After riders pick their accessories, dealerships will install on-site, allowing consumers to ride their custom bike home, starting at $14,999.

Victory’s 2011 models also feature accessories and mechanical upgrades to make owning a motorcycle easier and cheaper than ever before. This includes the new "Neutral Assist” on all models, an addition to the transmission which makes it easier for a rider to shift into neutral when stopped, standard Anti-Lock Braking System (ABS) on the Victory Vision Tour and Arlen Ness Signature Series Victory Vision to provide instant, effective braking to slow the vehicle and help riders maintain control and the 2011 model recommended oil change interval of every 5,000 miles, a less-frequent interval than past years which will reduce the cost of ownership.

PURE Polaris®

For 2011, PURE Polaris again offers the best accessories to further customize Polaris vehicles for recreation or work, more than 200 new accessories and 100 new pieces of apparel in all.

PURE ATV enters the 2011 model year offering all-terrain vehicle users four times as many wheel-tire combinations as before – 28 in all – providing combinations to suit any needs for all-terrain vehicle users. For Sportsman ATVs, the new Glacier® III Plow is a versatile and productive addition to the PURE Polaris plow lineup. The Glacier® III Plow features a stout frame with mid-mount attachment using Lock & Ride® technology for easy mounting and removal. The system offers five angle positions, has improved ground clearance for easier plowing, and fits the restyled Sportsman, Sportsman XP 850 and 550, and the Touring models.

Components of the RangerWare™ Cab by Polaris, which was introduced last year for the RANGER XP 800 EFI, are now available for the RANGER 500 EFI, RANGER CREW 500 EFI and RANGER EV. The RangerWare Cab by Polaris roofs and rear panels that are now available for these models work with the PURE Polaris steel doors and mid-size windshield.

PURE Victory offers new Deluxe Soft Saddlebags that fit on the Victory Cross Country and Victory Cross Roads. These new saddlebags feature strong, formed interiors and are covered by a grained vinyl and leather. Also available for these models is the new Lock & Ride® Trunk. This accessory can be installed in seconds and removed as quickly without tools, offering riders a lockable trunk with more than enough storage space for two full-face helmets. The trunk also offers a comfortable, padded passenger backrest, dual audio speakers, accessory power port and additional rear lighting. Two new exhaust styles, the Tri-Pro and X-Bow exhaust allow the Freedom® engine to breathe more freely.

About Polaris

With annual 2009 sales of $1.6 billion, Polaris designs, engineers, manufactures and markets off-road vehicles (ORVs), including all-terrain vehicles (ATVs) and the Polaris RANGER™, snowmobiles and Victory motorcycles for recreational and utility use and has recently introduced a new on-road electric powered neighborhood vehicle.

Polaris is a recognized leader in the snowmobile industry; and one of the largest manufacturers of ORVs in the world. Victory Motorcycles, established in 1998 and representing the first all-new American-made motorcycle from a major company in nearly 60 years, are rapidly making impressive in-roads into the cruiser and touring motorcycle marketplace. Polaris also enhances the riding experience with a complete line of Pure Polaris apparel, accessories and parts, available at Polaris dealerships.

Polaris Industries Inc. trades on the New York Stock Exchange under the symbol "PII,” and the Company is included in the S&P Small-Cap 600 stock price index.

Information about the complete line of Polaris products, apparel and vehicle accessories is available from authorized Polaris dealers or anytime from the Polaris homepage at www.polarisindustries.com.

Editor Note: For photography requests, please contact Ben Maurer at (952) 346-6323 or bmaurer@webershandwick.com