Playboy Enterprises, Inc. Names Jeff Georgino Division Vice President, Business Development - Location Based Entertainment

CHICAGO, Aug. 29 /PRNewswire-FirstCall/ -- Playboy Enterprises, Inc. (PEI) today announced the appointment of Jeff Georgino as Division Vice President, Business Development -- Location Based Entertainment. Georgino will be responsible for the business development of location based entertainment, including the analysis of new business opportunities as well as the successful execution of ongoing initiatives.

Georgino joins PEI from PROCON, Inc., where he most recently served as President, Business Development and Sales and oversaw the sales and marketing functions; managed key relationships and programs with blue chip organizations, vendors, licensees and strategic partners; and developed tactics for product research and development. He previously worked as Vice President, Business Development for Ster Century LTD in London, a subsidiary of a public company with diversified media, entertainment, resort and gambling holdings.

A graduate of the University of Southern California, Los Angeles, Georgino is based in the company's Los Angeles office.

Playboy Enterprises is a brand-driven, international multimedia entertainment company that publishes editions of Playboy magazine around the world; operates Playboy and Spice television networks and distributes programming via home video and DVD globally; licenses the Playboy and Spice trademarks internationally for a range of consumer products and services; and operates Playboy.com, a leading men's lifestyle and entertainment web site.