Philips Brings Next Generation TV-on-mobile to U.S. Market; Six Times Smaller Chip Enables Sleeker, More Advanced Handset Designs

DVB-H technologies enable consumers to receive live TV-likeexperiences directly onto mobile handsets and other DVB-H-baseddevices. In addition, operators benefit from increased revenueopportunities while preserving cellular network bandwidth for voiceand other data services.

Scott Smyser, principle analyst for consumer electronics atiSuppli, commented, "DVB-H is set to be a key product space for theindustry to be concerned with in the coming months. Philips' presenceand innovation is important and should be noted."

Philips' new DVB-H front-end solution, BGT216, measures 7x7 mm,far smaller than the previous 15x26 mm version. The smaller sizeimproves the integration potential of the chip into mobile devices,which will enable handset and other mobile hardware manufacturers tocreate simpler, sleeker designs which satisfy the current consumertrends towards small, ultra-portable devices. Philips has alsoresponded to the industry issue of power consumption and mobile TV bydesigning the BGT216 to require low power, maximizing battery life andservice value for consumers.

"The recent momentum for the commercialization of DVB-H, Modeo'schosen mobile television technology, has been nothing short ofoverwhelming," commented Michael Schueppert, president of Modeo."Working with leading companies like Philips to make these technologyadvancements a commercial reality is an exciting opportunity for allinvolved, including handset manufacturers, wireless operators andcontent providers."

"TV-on-mobile is becoming a proven market for our customers acrossthe world, and none more so than in North America," said GertJan Kaat,senior vice president and general manager, Mobile & Personal BusinessUnit, Philips Semiconductors. "Our advanced, second generationTV-on-mobile solution for North America is compatible with previousversions and our Nexperia cellular system solutions for 3G. It is notonly high performance and low power, but it is leading the industry interms of size which makes it easier for our customers to createsleeker, more cutting edge handset designs, using proven technologyfrom a trusted partner."

The BGT216 solution for TV-on-mobile has the capabilities of acomplete digital TV front-end receiver. The Philips CustomerDevelopment Kit (CDK) ensures smooth, easy development and reducestime-to-market for TV-enabled cellular handsets. It includesprogrammable options that support evolving standards and theintroduction of upgrades, even after systems have been deployed in thefield. Philips can also offer customers expertise in integrating anantennae solution which can simplify the development process.

Philips partners with other industry players to enablemanufacturers to build complete solutions including IndependentSoftware Vendors (ISVs) like Philips Software and Silicon & SoftwareSystems (S3).

Availability

The BGT216 complete solution will be will be sampled to topcellular phone and portable TV device manufacturers worldwide fromApril 2006 onwards.

About Royal Philips Electronics

Royal Philips Electronics of the Netherlands (NYSE:PHG)(AEX:PHI)is one of the world's biggest electronics companies and Europe'slargest, with sales of EUR 30.4 billion in 2005. With activities inthe three interlocking domains of healthcare, lifestyle and technologyand 159,200 employees in more than 60 countries, it has marketleadership positions in medical diagnostic imaging and patientmonitoring, color television sets, electric shavers, lighting andsilicon system solutions. News from Philips is located atwww.philips.com/newscenter.

Nexperia is a trademark of Koninklijke Philips Electronics N.V.