Pharmaceutical Company Angelini Deploys Cegedim Relationship Management’s Cloud Based Mobile Intelligence CRM to Maximize Customer Engagement

Cegedim Relationship Management today announced that pharmaceutical company, Angelini, is implementing the award-winning* Mobile Intelligence customer relationship management (CRM) solution for iPad™**, MI Touch, for their Primary and Specialty sales forces in Italy. Additionally, Angelini is leveraging Cegedim’s OneKey, the world’s most complete healthcare practitioner (HCP) database.

Angelini is a leader in the healthcare and well-being market in the pharmaceutical and mass-market sectors. It is an international group with branches in 19 countries and worldwide product distribution.

As in many other countries, in Italy, the pharmaceutical industry is expected to continue to face myriad challenges. Consequently, companies are seeking to gain strategic and tactical advantages through next generation CRM tools that optimize customer interactions to achieve success as companies re-invent their commercial models through a multi-channel approach.

Mobile CRM Flexibility, CLM Capability & Usability Stimulate Commercial Growth
MI Touch enables Angelini to sustainably adapt to the dynamic Italian marketplace through deep system controls for cost, scalability and configuration provided by the solution’s flexible system architecture. Fully integrated multimedia CLM will support Angelini’s communication with physicians. Promoting highly efficient customer interactions, the MI Touch intuitive graphical user interface fosters increased usability for the company’s Primary and Specialty commercial teams.

"We’re enthusiastic to begin this new solution partnership with a recognized leader in the global Life Sciences CRM space. We selected Cegedim due to their demonstrated solution flexibility as well as genuine added value through their services,” said Marco Lanza, CIO, Angelini. "We are highly impressed with the multimedia CLM – particularly its ability to ensure that our customers receive the right message, at the right time, and through the right channel.”

Angelini will also deploy a Support Services suite, comprised of Help Desk, Asset Management and Mobile Device Management, to ensure exceptional solution performance.

"MI Touch promotes the agility that is essential to capitalizing on new growth in Italy’s cost-constrained environment. And with the OneKey database, Angelini can greatly expand its target universe to promote improved commercial outcomes,” said Stefan Janssens, President EMEA & APAC, Cegedim Relationship Management. "MI Touch’s cloud-based technology advantage, highly flexible mobile platform, and cross solution usability empower Angelini to achieve more valuable engagement with their customers and prospects.”

*Frost & Sullivan 2013 Customer Value Enhancement Award in Mobile Sales Force Automation
**iPad is a trademark of Apple Inc.