PetSmart Selects Mercent To Expand Online Sales

"Mercent enables PetSmart to automate the publication of ouronline catalog directly to Amazon.com, extending our ability to reachnew online shoppers of pet services and solutions while maintainingmerchandising control," said Howard Kaufman, VP of Direct at PetSmart.

Mercent's online merchandising platform allows e-tailers andmulti-channel retailers to effectively promote and sell products tomore than 100 million shoppers across leading online consumermarketplaces through one low-cost, single point of integration.Mercent-supported channels include Amazon.com, AOL inStore,Become.com, BizRate.com, CatalogCity.com, CNET Shopper.com, CommissionJunction, Epinions, FindGift.com, Froogle, MSN Shopping, mySimon.com,NexTag, PriceGrabber.com, Pricerunner, SHOP.com, Shopping.com,Shopzilla, Smarter.com, and Yahoo! Shopping.

"We are delighted to partner with PetSmart to help expand theironline business," said Eric Best, CEO of Mercent. "Our goal is to makeit easy for PetSmart to reach new customers through online marketingchannels, extending their strong brand and increasing control overproduct merchandising online."

About PetSmart

PetSmart, Inc. (NASDAQ:PETM) is the largest specialty retailer ofservices and solutions for the lifetime needs of pets. The companyoperates more than 825 pet stores in the United States and Canada, agrowing number of in-store PetsHotels, and is a leading onlineprovider of pet products and information (www.PetSmart.com). PetSmartprovides a broad range of competitively priced pet food and supplies;offers complete pet training, grooming and adoption services; andprovides a full line of equine products through State Line Tack. Since1994, PetSmart Charities, an independent 501(c)3 organization, hasdonated more than $39 million to animal welfare programs and, throughits in-store adoption programs, has saved the lives of more than twomillion pets.

About Mercent

Founded by veterans of Amazon.com, Mercent is the single solutionfor online retail merchandising. Mercent's on-demand platform, MercentRetail, helps merchants increase revenue and gross margins bypromoting the right products with the right offers in the right onlinemarketing channels. Mercent Retail provides a single point ofintegration between existing retail management systems and 20 leadingonline merchandising channels including transactional marketplacessuch as Amazon.com, shopping portals such as AOL inStore andShopping.com, and affiliate marketing programs such as CommissionJunction -- making it easy for merchants to automate, measure, andoptimize online product merchandising campaigns through thesechannels. Mercent customers include GUESS? (NYSE:GES), Lucky BrandJeans (NYSE:LIZ), Gaiam (NASDAQ: GAIA), Wet Seal (NASDAQ:WTSLA),PetSmart (NASDAQ: PETM), Proflowers (NASDAQ: PRVD), Crabtree & Evelyn,Car Toys, Fortunoff, and other leading retailers. Mercent is a venturefunded company based in Seattle, WA.