People's Liberation to Report First Quarter 2010 Financial Results on May 17

People's Liberation, Inc. (OTCBB:PPLB), the designer, marketer and seller of high-end casual apparel under the brand names William Rast, People's Liberation and in the United States, J. Lindeberg, announced today that it will release its first quarter 2010 financial results at the close of the market on Monday, May 17, 2010. A pre-recorded conference call in listen only mode, will be held the same day at 4:30 p.m. Eastern Time. Participating on the call will be Colin Dyne, Chief Executive Officer and Darren Barber, Chief Financial Officer. To access the commentary in listen-only mode, please dial 1-877-941-2069 for domestic calls and 1-480-629-9713 for international calls. The call will be broadcast over the Internet via www.pplbusa.com.

In addition, a replay of the call will be available from May 17, 2010 through May 31, 2010. To access the telephone replay, participants should dial (800) 406-7325 for domestic calls and (303) 590-3030 for international calls. The access code for the replay is: 4297313. A replay of the web cast will also be available following the conference call on the Company's website for 90 days.

About People’s Liberation, Inc.

Los Angeles-based People’s Liberation designs and distributes high-end casual apparel under the brand names "People’s Liberation,” "William Rast” and, in the United States, "J.Lindeberg.” The majority of the merchandise the Company offers consists of premium denim, knits, wovens, leather goods, golf wear and outerwear for men and women. In the United States, William Rast and J. Lindeberg branded products are distributed to boutiques, specialty stores and better department stores, such as Nordstrom, Bloomingdales, Saks Fifth Avenue and Neiman Marcus, and online at various websites including williamrast.com, jlindebergusa.com and Zappos.com. The Company also markets and sells J.Lindeberg branded collection and golf apparel through its retail stores in New York City, Los Angeles, and Miami, and J.Lindeberg golf wear to green grass golf stores and boutiques in the United States. William Rast products are also sold in its three retail stores located in Los Angeles, San Jose and Cabazon, California. Internationally, in select countries, the Company sells its William Rast branded apparel products directly and through distributors to better department stores and boutiques throughout the world.