P&G and the National Breast Cancer Foundation, Inc. Team to Help Save Lives in the Fight against Breast Cancer

The Procter & Gamble Company (NYSE:PG) and National Breast Cancer Foundation, Inc. (NBCF) today launched the fourth year of GIVE Hope, an inspiring campaign developed to highlight the importance of early detection in beating breast cancer. P&G will support NBCF, one of the nation’s leading breast cancer organizations, in its commitment to save lives through early detection and provide mammograms for those in need. The partnership will also enlist the support of everyday people, P&G employees and celebrities to share the gift of early detection through simple actions and everyday purchases.

On Sunday, Oct. 2 and Sunday, Oct. 16, a GIVE Hope brandSAVER will be distributed in newspapers across the country, with discounts for P&G products. For each GIVE Hope brandSAVER coupon redeemed, P&G will donate 2 cents to NBCF - allowing consumers to give back, while saving money. (Photo: Business Wire)

Since 2008, P&G has contributed more than $1.7 million to NBCF to help support its efforts and save lives. This year’s uncapped donation will give individuals the opportunity to directly increase the donation through a variety of easy methods, allowing everyone to make a difference in the fight against breast cancer.

Early detection of breast cancer helps save thousands of lives every yearⁱ; the five-year survival rate of a stage-one diagnosis is 98 percentⁱⁱ. Conducting a breast self-exam at least once a month and getting a mammogram once a year after the age of 40 are simple measures that can save lives. To help women create and follow their own personalized Early Detection Plan, P&G and NBCF have developed www.mypinkplan.com. The site features interactive tools and digital alerts so women can create a customized plan with reminders to conduct breast self-exams, and schedule clinical breast exams and mammograms.

Through its support of NBCF, P&G is offering everyone a few simple ways to share the gift of early detection:

• Save while you give. In honor of National Breast Cancer Awareness Month, on Sunday, Oct. 2 and Sunday, Oct. 16, a GIVE Hope brandSAVER will be distributed in newspapers across the country, with discounts for P&G products, including Olay®, Pantene®, Crest®, Charmin®, Tide® and Bounty®. For each GIVE Hope brandSAVER coupon redeemed, P&G will donate 2 cents to NBCF – allowing consumers to give back, while saving money. The P&G uncapped donation will help NBCF fulfill its mission to save lives through early detection and provide mammograms for those in need.
• Share with friends. People can visit the GIVE Facebook page at www.facebook.com/pgmygive to support the cause by downloading a shareable badge to encourage friends to create their own early detection plan in honor of people they love. For each badge created, P&G will donate an additional 25 cents to NBCF (up to $10,000). In addition, for every "like” at a new Facebook page representing P&G’s beauty brands www.facebook.com/pgunitedwebeautify, P&G will donate 10 cents to NBCF (up to $100,000) to further support their mission of saving lives through early detection.
• Buy, give and get. During the month of October, consumers will receive a $10 rebateⁱⁱⁱ and will also trigger a $10 donation to NBCF with the purchase of $50 worth of P&G Beauty products, including Venus®, Olay®, Secret®, CoverGirl®, Nice ‘n Easy®, Pantene®, Safeguard® and Ivory®.

"An Early Detection Plan is the best way to take action to detect breast cancer in its early stages,” said Janelle Hail, NBCF Founder & CEO. "By providing a variety of ways to get involved and inspiring others to do the same, P&G enables NBCF to save lives and educate women about the importance of early detection.”

P&G’s strong commitment to early detection is also being embraced by P&G employees. During the month of October, P&G will profile female employees within the Company who have been impacted by the disease, and celebrate their courage. Their powerful stories will be featured on P&G’s beauty brands Facebook page at www.facebook.com/pgunitedwebeautify, as well as in national magazines.

"Breast cancer has impacted millions of women, families and communities, and the P&G community is no exception,” said Tricia Hertz, Ph.D., R&D Innovation Section Head, P&G. "As someone who has been touched personally by the disease, I want women to know that it’s critically important for every woman to work with her doctor to develop the optimal Early Detection Plan for her needs. Through my experience, I’ve learned that the right early detection measures can and must be taken in order to detect and beat this terrible disease.”

Lisa Ling, journalist and host of "Our America" on OWN: Oprah Winfrey Network, and Elisabeth Hasselbeck – including mother, Elizabeth DelPadre, mother-in-law, Betsy Hasselbeck and sister-in-law, Sarah Hasselbeck – have also joined P&G to spread the word about the importance of early detection in the fight against breast cancer and generate additional awareness for the cause.

Lisa Ling will be featured on the GIVE Hope brandSAVER on Oct. 2 and Oct. 16, as well as on GIVE Hope's Facebook page. Elisabeth Hasselbeck and family will be featured on the P&G Beauty Facebook page, along with the profiles and stories of remarkable P&G employees who have been impacted by breast cancer.

To learn more about the importance of early detection in the fight against breast cancer, visit www.nbcf.org.

About the National Breast Cancer Foundation

Recognized as one of the leading breast cancer organizations in the world, the NBCF's mission is to save lives through early detection and to provide mammograms for those in need. NBCF provides Help for Today...Hope ForTomorrow® through its National Mammography Program, Early Detection Plan®, MyNBCF online social community, Beyond The Shock®, and breast cancer research programs. For more information about NBCF, visit www.nbcf.org.

About P&G GIVE

GIVE Hope is part of the P&G GIVE program, a social sustainability platform designed to inspire and enable people to use their everyday purchases to touch lives and improve life. GIVE embodies P&G’s deep commitment to social responsibility and is designed to touch lives and improve life through three pillars: GIVE Hope, GIVE Health and GIVE Education. Each pillar is tied to the P&G brandSAVER, where donations from each coupon redeemed are made to a charity partner, making it simple for consumers to give back without having to spend a lot of time or money. By enabling consumers to address critical social issues affecting our communities, GIVE helps P&G fulfill its purpose of touching and improving lives, now and for generations to come.

About Procter & Gamble

P&G touches and improves the lives of about 4.4 billion people around the world with its portfolio of trusted, quality brands. The Company's leadership brands include Pampers®, Tide®, Ariel®, Always®, Whisper®, Pantene®, Mach3®, Bounty®, Dawn®, Fairy®, Gain®, Pringles®, Charmin®, Downy®, Lenor®, Iams®, Crest®, Oral-B®, Duracell®, Olay®, Head & Shoulders®, Wella®, Gillette®, Braun®, Fusion®, Ace®, Febreze® and Ambi Pur®. With operations in about 80 countries, P&G brands are available in more than 180 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.

About Lisa Ling

GIVE Hope partner Lisa Ling is a journalist and host of "Our America with Lisa Ling" on OWN: Oprah Winfrey Network, premiering its second season on Sunday, Oct. 16 at 9 p.m. ET/PT. The new season delves into challenging, thought-provoking and under-reported topics in society today. Through a range of stories, Lisa immerses herself into the lives of everyday Americans and captures their in-depth experiences firsthand. These stories provide viewers a window into worlds largely unseen and a deeper understanding of what's really going on in subcultures of "Our America" today.

About Elisabeth Hasselbeck

Elisabeth Hasselbeck, co-host of ABC Television Network’s "The View” and news contributor to "Good Morning America,” is a dedicated advocate for raising breast cancer awareness. She was a keynote speaker for breast cancer awareness during John McCain’s 1999 presidential campaign and has worked with the Susan G. Komen Breast Cancer Foundation and NFL for breast cancer awareness. Committed to improving health and well being, Elisabeth wrote the New York Times best seller, "The G-Free Diet” and in January 2012 will release her second book, "Deliciously G-Free.” Elisabeth resides in New York City with her husband, Tim Hasselbeck, ESPN NFL analyst and former NFL quarterback, and their three children, Grace, Taylor and Isaiah.

ⁱ American Cancer Society: (American Cancer Society, 2011) http://www.cancer.org/Cancer/BreastCancer/DetailedGuide/breast-cancer-detection

ⁱⁱ National Cancer Institute

ⁱⁱⁱ Visit http://www.pgpinkrebate.com/ for rebate details.

Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=6865652&lang=en