14.09.2011 15:00:00

OBJE Plans the Perfect Fit for ‘Jersey Shore’ Stars

"Jersey Shore” girls would sooner let their tans fade than wear ordinary fashions. That’s why Obscene Jeans Corp. (OTCQB:OBJE) is working to produce custom-made denim designs tailored to the outsized personalities of Snooki, JWoww and the gang.

Obscene Jeans are the perfect fit for a late-night lifestyle. (Photo: Business Wire)

Obscene Jeans are the perfect fit for a late-night lifestyle. (Photo: Business Wire)

"The cast of ‘Jersey Shore’ is far removed from your typical reality stars—they’ve become style icons,” said OBJE CEO Rachel Stark-Cappelli. "Each of the girls has her own fashion flavor, and a sexy pair of denim hot pants that looks amazing on Snooki might look hilarious on JWoww. To make sure all of the girls look their best wearing Obscene Jeans, we’re creating new custom-made pieces based on our fashion line that suit each cast-member’s style and demeanor perfectly.”

The "Jersey Shore” girls may not always see eye to eye, but they’ve proven to be a potent primetime hit with the coveted 12-to-34 demographic. Nicole "Snooki” Polizzi, Jennifer "JWoww” Farley, Deena Nicole Cortese and Sammi "Sweetheart” Giancola have helped turn the wet-and-wild reality series into a ratings juggernaut for MTV, inspiring new styles and trends around the world.

The Obscene Jeans brand could prove the perfect fit for the "Jersey Shore” castmates’ late-night lifestyles, Stark-Cappelli said. The challenge will be creating edgy new attire to accentuate the girls’ appeal outside of the hot tub.

"These young women are global superstars, and it’s a tremendous honor for our company to design clothes for them,” she said. "It’s a match made in heaven: Obscene Jeans are sexy, they’re fun, and they’re perfect for women who like to stand out. We can’t wait to see Sammi, Deena, Snooki and JWoww strut their stuff in our color-washed Super Skinny denim and other designs.”

Photos and videos of Obscene Jeans’ new denim collection are on view now at the company’s Facebook page and YouTube channel. For performance data and investment info on OBJE, please visit http://www.obscenejeans.com/investors.html.

About Obscene Jeans

Obscene Jeans Corp. (OBJE) is an emergent, design-based lifestyle brand and apparel company. OBJE is an OTCQB publicly traded company. For more information, please visit our website at http://www.obscenejeans.com. For investment information and performance data, please visit http://www.obscenejeans.com/investors.html.

Notice Regarding Forward-Looking Statements

Safe Harbor Statement under the Private Securities Litigation Reform Act of 1995: This news release contains forward-looking information within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, including statements that include the words "believes," "expects," "anticipate" or similar expressions. Such forward-looking statements involve known and unknown risks, uncertainties and other factors that may cause the actual results, performance or achievements of the company to differ materially from those expressed or implied by such forward-looking statements. In addition, description of anyone's past success, either financial or strategic, is no guarantee of future success. This news release speaks as of the date first set forth above and the company assumes no responsibility to update the information included herein for events occurring after the date hereof.

http://www.businesswire.com/cgi-bin/mmg.cgi?eid=6860978&lang=en

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