North 6th Agency Publishes COVID-19 C-Suite Toolkit

NEW YORK, March 11, 2020 /PRNewswire/ -- North 6^th Agency (N6A) today published its COVID-19 C-Suite Toolkit. The toolkit is being offered as a pro-bono resource for all CEOs, CMOs and marketing executives who are evaluating their business preparedness strategy regarding the outbreak caused by Coronavirus Disease 2019 (COVID-19).

The toolkit is organized into seven sections, each of which includes COVID-19 best practices and consultative recommendations for C-suite executives, business decision makers and marketing leaders on the following topics:

• COVID-19 marketing strategies and budgets
• COVID-19 executive-level employee and customer communications
• COVID-19 employee culture and remote work arrangements
• COVID-19 leadership and management counsel
• COVID-19 competitive differentiation and innovation concepts

"As businesses evaluate the potential economic impact of COVID-19, common themes such as employee culture and innovation, budget implications, marketing and public relations strategies, leadership and management, and communication remain top of mind for C-suite executives," said Matt Rizzetta, CEO of N6A. "After developing our own preparedness plan and counseling our clients on their company response strategies, our leadership felt it was important to share a synopsis of our learnings, best practices and strategic counsel that we have found to be most effective."

Last week, N6A published its COVID-19 Corporate Communications Best Practices Guide as a pro-bono resource available for all corporate communications and marketing professionals. The guide includes best practices and consultative recommendations regarding COVID-19 communication challenges, crisis communications and corporate communications.

The COVID-19 C-Suite Toolkit is available for download free of charge at this link.

ABOUT NORTH 6^TH AGENCY, INC. (N6A): 
Based in the heart of SoHo in New York City, North 6^th Agency, Inc. (N6A) is a leading public relations and strategic communications firm, and the creator of the Outcome Relations™ model, which combines earned media, paid media and proprietary KPI technology to drive specific business outcomes for brands. N6A has been named among the 50 Most Powerful PR Firms by The Observer, as well as one of Entrepreneur's Top Company Cultures in the United States, and PRWeek's Best Places to Work.

Media Contact: North 6th Agency, Inc.
212-334-9753, COVID-19@n6a.com
(For COVID-19 Specialty Counsel Inquiries)

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SOURCE North 6th Agency