Nonprofit Fundraising Company, IPM Advancement, Releases New Infographic Titled "Integrated Fundraising Maximizes Return on Investment for Nonprofits"

PHOENIX, Oct. 1, 2013 /PRNewswire-iReach/ -- Nonprofit Fundraising Company, IPM Advancement, announced it has released a new infographic titled "Integrated Fundraising Maximizes Return on Investment for Nonprofits."  The purpose of the infographic is to help nonprofit marketers identify the most effective fundraising channels to maximize donor response rates.  The data reported highlights trends affecting direct mail, email, telephone and social media communication channels.

(Photo: http://photos.prnewswire.com/prnh/20131001/MN89521)

Some of the reports analyzed for the infographic include the:

• 2013 Nonprofit Communications Trends Report by NonprofitMarketingGuide.com
• Dunham+Company Study by research firm Campbell Rinker
• 2013 eNonprofit Benchmarks Study by M+R Strategic Services and the Nonprofit Technology Network

By identifying certain trends from reported data, nonprofit organizations become better equipped to develop fundraising strategies.  The infographic helps non-profit marketers understand the strengths and weaknesses of each communication channel, as well as how they can be used together in a multi-channel strategy to accomplish fundraising goals.

"We reviewed several studies and analyzed a wide range of data to develop this infographic," said Edward Phillips, chief creative officer of IPM Advancement.  "The data we selected represents what we believe is really happening in the nonprofit fundraising field. 

"With this information, nonprofits will get a clear indication of which communication channels to use and how they should be implemented," continued Phillips.  "We hopefully have made it easier for these organizations to develop successful strategies."

Interested parties can download the infographic at http://www.ipmadvancement.com/integrated-fundraising-maximizes-roi/. 

About IPM Advancement
Founded in 2006, IPM Advancement creates fundraising, membership and advocacy solutions for nonprofit organizations.  The company designs programs, strategies and campaigns that effectively integrate Internet, phone and mail communication channels. IPM Advancement consults, creates, segments, produces and manages programs to help clients fulfill their missions.  To succeed in the increasingly competitive nonprofit environment, IPM Advancement helps clients leverage every opportunity to reinforce key messages and strengthen their relationship with constituents.  The company has produced dependable annual revenue and solid pipelines of future donors for its nonprofit clients.  For more information, visit the company's website at http://www.ipmadvancement.com.

Media Contact:Edward Phillips, IPM Advancement, 623-687-3908, ephillips@ipmadvancement.com

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SOURCE IPM Advancement