Nielsen Secures Long-Term Agreement For DISH Set-Top-Box Data

(RTTNews) - Nielsen (NLSN) and DISH Network L.L.C. announced a multi-year agreement to enrich Nielsen's national and local TV ratings service by integrating DISH's aggregated set-top-box data.

Initially, the data provided by DISH will be integrated into Nielsen's Local TV measurement service across all 210 designated market areas. The agreement will also enable Nielsen to leverage DISH's set-top-box data to complement many of its local and national products including Nielsen Scarborough, Nielsen Data Fusion, Nielsen Media Custom Insights, and multiple national insight services.

Additionally, Nielsen will also have the ability to use set-top-box data for its suite of marketing effectiveness and return on ad sales solutions, including CPG, Retail, and Auto.