Nielsen Announces JV With Japan-based INTAGE

(RTTNews) - Nielsen N.V. (NLSN), an information and insights company, and INTAGE, a Japan-based marketing research company, Wednesday announced the establishment of a joint venture company, Nielsen-INTAGE DigitalMetrics Inc., for the development of new cross-platform advertising effectiveness solutions.

Nielsen and INTAGE will combine their respective data capital and know-how to develop solutions that provide insight into the effectiveness of advertising campaigns in the cross-platform field in Japan. This will enable clients to fine-tune and optimize their advertising outreach efforts.

Nielsen-INTAGE DigitalMetrics will leverage Nielsen Online Campaign Ratings solution, an advertising effectiveness solution already well-established in markets such as the U.S., together with INTAGE's i-ssp consumer panel data.