net mobile AG and Avea: Millions of Users in Turkey Are Now Linked to Google Play™ via Direct Carrier Billing

Avea is now offering all Android™ smartphone users of its 16,6 million customers the opportunity to pay for purchases such as Apps, Games and eBooks in Google Play™ via their mobile phone bill with Direct Carrier Billing. Avea has awarded the contract to German Direct Carrier Billing specialist net mobile AG (net-m).

Avea is the most innovative and dynamic brand that appeals to the younger market in Turkey. An ideal fit, as the average age in Turkey is currently 30,1¹ years and people spend about 29 hours online per week, compared to a worldwide average of about 23 hours², making Turkey one of the front-runners of the mobile revolution in their region. Turkey also leads current usage of mobile payment at 56% amongst all mobile subscribers, which compares to the European average of 33%.

Sebastian Böhm, Senior Vice President and Executive Director responsible for Payment Solutions at net mobile AG comments: "With Turkey being one of the fastest growing mobile phone markets in the world, some think it even presents greater opportunities in Direct Carrier Billing revenues than most European markets, which is why this contract is so important for us.”

"Carrier billing with Google Play allows us to tap into our large Android user base and helps us and our partners to generate new revenue streams, which we are very excited about”, says delighted Zeynep Bosna, Mobile Financial Services Director from Avea. "Avea Mobil Ödeme will provide the fastest and most secure way to pay for contents and applications purchased from Google Play Store. We strongly believe it will provide a convenient alternative for purchasing content to enrich the devices.”

As a result of its innovative payment architecture and its many years of successful work as a trusted partner of Google and mobile network operators around the world, the Düsseldorf specialist for mobile payment serves approximately 200 million users with the one-click Direct Carrier Billing payment method worldwide.

Google, Google Play and Android are trademarks of Google Inc.

About Avea

http://www.avea.com.tr/web/

About net mobile AG

www.net-mobile.com.

¹ http://de.statista.com/statistik/daten/studie/216187/umfrage/durchschnittsalter-der-bevoelkerung-in-der-tuerkei/

² http://venturebeat.com/2011/11/10/turkey-mobile-revolution/

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