NDS Announces the Successful Launch of Educational 'Sesame Street Games' on Cablevision's iO: Interactive Optimum(R) Digital Cable Service

HIGHLIGHTS:

-- New suite of Sesame Street themed educational games, developed in collaboration with Cablevision Systems Corp. and Sesame Workshop, the nonprofit educational organization behind Sesame Street, brings an innovative, interactive experience to families through Cablevision's iO(R) digital cable service

-- Children interact with the TV simply using the remote control

-- Sesame Street games designed to help children learn colors, numbers, shapes, letters and much more

-- New games will become available every month

NDS, the leading provider of technology solutions for digitalpay-TV, in partnership with Cablevision Systems Corp., announced todaythe successful launch of Sesame Street Games now available toCablevision's iO digital cable customers throughout the New Yorkmetropolitan area. In collaboration with Cablevision and SesameWorkshop, NDS played a lead technology role in the design anddevelopment of this groundbreaking interactive games service. Thegames, created for children two to five years old, enable kids tointeract with the beloved Sesame Street characters, while learningshapes, colors, numbers, letters and other basic skills.

Sesame Street Games offer a very simple but effective design toenable young children - either alone or along with their parents - toplay and learn with the Sesame Street characters.

"These games offer a new opportunity for children to learnfundamental skills for children ages two to five years old," saidJeffrey Fleishman, assistant vice president of business developmentfor Interactive Media, Sesame Workshop. "Children can learn andinteract with the Sesame Street characters without the need for acomputer or separate gaming device. We think children and theirparents will really embrace this interactive capability as a great newlearning tool."

The launch of these games follows on the very successfulinteractive games which NDS has created for other major kids'television brands.

"At NDS, we understand the value and popularity of the SesameStreet brand, and are very pleased to extend its reach through thedevelopment and design of this new suite of interactive gamesavailable only through Cablevision's innovative iO digital cableservice," said Peter Schroder, commercial director, Interactive TV,NDS. "Cablevision has been an industry pioneer in developing andoffering interactive applications to its digital cable customers, andwe are thrilled to play a role in furthering this interactive vision.Our significant experience creating interactive content for valuedpartners around the world enables us to bring innovative solutions tomarket that both entertain and educate viewers."

"This new games package, developed in cooperation with NDS andSesame Workshop, is a perfect example of the power of digital cable toserve customers in new and exciting ways that add value to thetelevision experience," said Patrick Donoghue, Cablevision's vicepresident, digital television and broadband development. "We areextremely pleased to be able to offer our iO customers the industry'sfirst educational and entertaining subscription games packagededicated to young children."

About NDS

NDS Group plc (NASDAQ/ Euronext Brussels: NNDS), a majority ownedsubsidiary of News Corporation, is a leading supplier of openend-to-end digital pay -TV solutions for the secure delivery ofentertainment and information to television set-top boxes and IPdevices. See www.nds.com for more information about NDS.

About Sesame Workshop

Sesame Workshop is a nonprofit educational organization making ameaningful difference in children's lives around the world. Founded in1968, the Workshop changed television forever with the legendarySesame Street. Today, the Workshop continues to innovate on behalf ofchildren in 120 countries, using its proprietary research methodologyto ensure its programs and products are engaging and enriching. SesameWorkshop is behind award-winning programs like Dragon Tales and Sagwa,The Chinese Siamese Cat, Pinky Dinky Doo and ground breakingmultimedia productions in South Africa, Egypt and Russia. As anonprofit, Sesame Workshop puts the proceeds it receives from sales ofSesame Street, Dragon Tales and Sagwa products right back into itseducational projects for children around the world. Find the Workshoponline at www.sesameworkshop.org.

About Cablevision

Cablevision Systems Corporation is one of the nation's leadingentertainment and telecommunications companies. Its cable televisionoperations serve 3 million households in the New York metropolitanarea. The company's advanced telecommunications offerings include itsiO: Interactive Optimum digital television, Optimum Online high-speedInternet, Optimum Voice digital voice-over-cable, and its Lightpathintegrated business communications services. Cablevision's RainbowMedia Holdings LLC operates several successful programming businesses,including AMC, IFC, WE and other national and regional networks. Inaddition to its telecommunications and programming businesses,Cablevision owns Madison Square Garden and its sports teams, the NewYork Knicks, Rangers and Liberty. The company also operates New York'sfamed Radio City Music Hall, and owns and operates Clearview Cinemas.