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02.03.2006 21:37:00
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MyNetworkTV and Sinclair Broadcast Group Enter into Affiliate Agreement; 17 Affiliates Signed for Network's September Launch
-- MyNetworkTV Markets Include Tampa, Pittsburgh, Raleigh, Nashville, Milwaukee, Cincinnati, Greenville, San Antonio, Birmingham, Norfolk, Buffalo, Greensboro, Las Vegas, Mobile, Charleston, Paducah and Syracuse
FOX's new primetime television network MyNetworkTV has quicklysecured affiliate agreements with major station group owner SinclairBroadcast Group to launch the network on September 5, 2006. Theannouncement was jointly made today by Jack Abernethy, CEO of FoxTelevision Stations, and David Smith, President and CEO of SinclairBroadcast Group (NASDAQ: SBGI).
A total of 17 stations covering 11.9% of the U.S. owned oroperated by Sinclair will officially become MyNetworkTV affiliates.These include WTTA/Tampa, WCWB/Pittsburgh, WRDC/Raleigh,WUXP/Nashville, WCGV/Milwaukee, WSTR/Cincinnati, WBSC/Greenville,KRRT/San Antonio, WABM/Birmingham, WTVZ/ Norfolk, WNYO/Buffalo,WUPN/Greensboro, KVWB/Las Vegas, WFGX/Mobile, WMMP/Charleston, SC,WDKA/Paducah and WNYS/Syracuse.
These Sinclair stations join Fox Television Stations' WWOR/NewYork, KCOP/Los Angeles, WPWR/ Chicago, KDFI/Dallas, WDCA/Washington,D.C., KTXH/Houston, WFTC/Minneapolis, KUTP/Phoenix, WRBW/ Orlando andWUTB/Baltimore.
"Sinclair is operated by some of the smartest people in thebusiness. Their decision to become MyNetworkTV affiliates furtherendorses our approach to provide local broadcasters with networkprogramming and a business model required to succeed in today'sconverging digital marketplace," said Abernethy.
Smith stated, "We are excited once again to be part of the birthof a new network. Given the great success of FOX over the years andtheir demonstrated history of thinking outside the box, we believethat over time this new network model will become a standard in theindustry. The advantages MyNetworkTV provides to our stations arecompelling, with both a creative programming model for our viewers anda favorable inventory split. We are especially excited about theInternet opportunities that will exist at the local level within thisnew paradigm."
MyNetworkTV, scheduled to launch on Tuesday, September 5th, 2006,will program 12 hours of original programming from 8:00 to 10:00 p.m.(EST/PST) Monday through Saturday. Station-friendly by design,MyNetworkTV will enable broadcasters with significant operationalflexibility and a seamless flow of original primetime programming. Thenetwork's pro-station strategy also intends to strengthen consumerrecognition and increase viewership with powerful marketinginitiatives conceived to unify the network's brand on both thenational and local levels.
The new scripted primetime drama strips "Desire" and "Secrets"will inaugurate MyNetworkTV. The hour-long programs produced byTwentieth Television will feature a 65-episode story arc strippedMonday through Friday over the span of 13 weeks. Each Saturday, are-cap episode highlighting the two programs' previous week'sstorylines will air. "Desire," scheduled to air at 8:00 p.m.(EST/PST), follows two close brothers on the run from the mafia whoboth fall in love with, and then passionately battle for, the samewoman. Immediately following "Desire" will be "Secrets," airing at9:00 p.m. (EST/PST). The drama takes an in-depth look at the dreams,successes and tragedies found everyday in the fashion industry.
Sinclair Broadcast Group, Inc., one of the largest and mostdiversified television broadcasting companies, currently owns andoperates, programs or provides sales services to 58 televisionstations in 36 markets. Sinclair's television group reachesapproximately 22% of U.S. television households and is affiliated withall the major networks. Sinclair owns a majority equity interest inG1440, Inc., an Internet consulting and development company, andAcrodyne Communications, Inc., a manufacturer of transmitters andother television broadcast equipment.
The Fox Television Stations group, one of the nation's largestowned-and-operated network broadcast groups, comprises 35 stations in26 markets, covering nearly 45% of U.S. television homes. Thisincludes five duopolies in the top 10 markets, New York, Los Angeles,Chicago, Dallas and Washington D.C., as well as duopolies in Houston,Minneapolis, Phoenix and Orlando.
A leader in the U.S. program production and distribution arena,Twentieth Television is a unit of Fox Television and headed by FoxTelevision Stations' chairman Roger Ailes while CEO Jack Abernethyoversees day-to-day operations. Twentieth Television provides a widearray of first-run and off-network programming, as well as featurefilm packages, to the syndication and cable marketplaces. First-runprograms distributed by Twentieth Television include "Geraldo atLarge," the news strip hosted by Geraldo Rivera, and the popular courtshows "Divorce Court" and "Judge Alex," the number one new first-runprogram of the 2005-06 season. In addition to "Desire" and "Secrets,"the company is set to launch the new court show "Cristina's Court,"hosted by Cristina Perez, in Fall 2006. Twentieth Television alsooversees the domestic sales of one of the most extensive libraries ofoff-net programming in the entertainment industry. Last fall, thecompany launched the groundbreaking drama "24," starring KieferSutherland, and The Peabody Award-winning sitcom "The Bernie Mac Show"in off-net syndication.
Fox Entertainment Group, a division of News Corporation, isprincipally engaged in the development, production and worldwidedistribution of feature films and television programs, televisionbroadcasting and cable network programming. The unit's studios,production facilities and film and television library providehigh-quality creative content, and broadcasting and cable networksprovide extensive distribution platforms for the Company's programs.
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