Motive and Cable & Wireless to Address 2006 Digital Latin America Summit

During this session, Castelino and Camacho will share insights onhow their two companies have worked together to enhance the customerservice experience of broadband subscribers in Latin America and theCaribbean. According to eMarketer, the number of broadband subscribersin Latin America is expected to grow to 10 million by 2010, up from3.4 million in 2004. By the end of 2010, forecasters predict that thenumber of broadband subscribers will reach 500 million worldwide.

By automating activation and support processes, Motive has helpedCable & Wireless build operational efficiencies into new broadbandservices while ensuring a consistent and quality experience forsubscribers. As a result Cable & Wireless has improved itsorder-to-activation rates, reduced support calls within the first30-days of service and eliminated unnecessary truck rolls by usingMotive technology.

About Enrique Camacho, Senior Vice President of Pan CaribbeanData, Cable & Wireless

With extensive experience in the technology industry, EnriqueCamacho joined Cable and Wireless in August 2004. He is responsiblefor the development of the Internet and Data business unit in theCaribbean. Before joining Cable and Wireless, he was president andgeneral manager for Motorola Latin America North and Caribbean.Camacho has led several joint ventures throughout the world, includingthe United States, Venezuela, Caribbean, Central America, Brazil,Mexico, United Kingdom and Egypt.

About Sanjay Castelino, Vice President of Strategic Marketing,Motive, Inc.

Sanjay Castelino joined Motive more than 6 years ago, and duringthat time he has held leadership roles for both the technical andmarketing organizations responsible for delivering broadband, homenetworking, IP voice and video, and business applications solutions.Today, Castelino is the vice president of strategic marketing workingclosely with Motive's sales and product teams to evaluate new businessopportunities.

About Motive, Inc.

Motive, Inc. (OTC: MOTV) has pioneered a unique approach todesigning management services into Internet-era networks, systems andapplications. Motive's software makes complex products and servicesself-managing, reducing overhead costs and optimizing customers'return on investment. Companies worldwide have relied on Motive'ssoftware to provide a range of problem remediation and configurationmanagement tasks for more than 45 million endpoints. Founded in 1997,Motive is headquartered in Austin, Texas, and has offices in Europeand Asia. For more information, visit www.motive.com.

Motive and the Motive logo are trademarks or registered trademarksof Motive, Inc. All other products or services mentioned herein aretrademarks of their respective holders.

This press release contains forward-looking statements thatinvolve risks and uncertainties relating to home networking services,the need for customer service and the expected benefits of ourproducts. Actual events or results may differ materially from thosedescribed in this press release due to a number of risks anduncertainties, including, among other things: our ability and ourcustomers' ability to achieve broad adoption and acceptance of ourproducts, the ability of our software to produce results for ourcustomers' subscribers, and the compatibility of our software withhardware and software platforms that are used by our customers andtheir subscribers now or in the future. Additional informationconcerning these and other risk factors associated with our businesscan be found in our filings with the Securities and ExchangeCommission, which are available at www.sec.gov. Statements included inthis press release are based upon information known to us as of thedate of this release, and we assume no obligation to update anyinformation contained in this press release.