NASDAQ Comp.
15.05.2008 12:00:00
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More Than 77% of IT Professionals Report Frequent Use of Social Media Sites, According to Syntel
Survey results from 430 Fortune 1000 IT professionals in global
companies show that 77 percent are regularly active on social networking
sites, with 42 percent visiting more than three times weekly and 35
percent visiting at least once per week. The data further suggests the
rapid rate in which professionals of all ages, and not just teenagers,
are harnessing these social sites to share information, network and
better communicate.
According to the new book Groundswell (Charlene Li & Josh Bernoff,
Harvard Business Press), social networking sites will have a profound
effect on how consumers engage with each other and how corporations will
need to leverage Web 2.0 to market their products and services.
THE DATA
The TrendScan survey by Syntel, a leading U.S.-based IT and Knowledge
Process Outsourcing company, was conducted between March 3, 2008 and
April 14, 2008. Syntel regularly polls Fortune 1000 companies to track
the forces driving global IT trends and issues.
The survey asked, "A great deal of
media attention is being paid to digital networking sites like Facebook,
MySpace, LinkedIn, Spoke, and Xing. Are you active on these networking
sites?” Responses: -- I am very active on social networking sites, frequenting
them more than three times weekly.
42% -- I am fairly active on social networking sites, frequenting
them at least once per week. 35% -- I am not active on social networking sites, frequenting them
less than once per month. 22% SYNTEL’S VIEW "It’s clear that
technology is delivering new methods for IT professionals, and the rest
of the world, to communicate, network and entertain themselves,”
says Bharat Desai, Syntel Chairman and Chief Executive Officer. "It’s
not surprising that technology savvy professionals would be early
adopters of the latest options.” "The next step is to find ways to apply the
social media experience among IT professionals in a meaningful way that
shares technical knowledge as well as a sense of community.
Forward-thinking organizations will embrace, rather than try to fight,
these new social networking sites as a means to better engage their
consumers.” About Syntel
Syntel (NASDAQ: SYNT) is a leading global provider of integrated
information technology and Knowledge Process Outsourcing (KPO)
solutions. The Company's mission is to create new opportunities for its
clients by harnessing the passion, talent and innovation of Syntel
employees worldwide. It leverages dedicated vertical and service Centers
of Excellence along with its flexible Global Delivery Model to deliver
solutions that drive innovation, improve quality and reduce costs for
Global 2000 customers in the Financial Services, Insurance,
Healthcare/Life Sciences, Telecom, Retail, Aerospace, Manufacturing, and
Automotive industries. In addition to vertical-focused units, the
company has established Centers of Excellence for Testing, Migration,
and Demand Management. Recognized by customers to be "Small enough to
listen, Big enough to deliver.™" for its
responsiveness and ability to build collaborative partnerships, the
Company is known for solutions that deliver sustainable business
advantage. Recently named to The Black Book of Outsourcing's "50 Best
Managed Global Outsourcing Vendors" list, Syntel has more than 12,000
employees worldwide, is assessed at Level 5 of the SEI's CMMI, ISO 27001
as well as ISO 9001:2000 certified. To learn more, visit us at www.syntelinc.com.
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