Monopoly Empire Strikes London

LONDON, September 22, 2013 /PRNewswire/ --

Live treasure hunt through the streets of London launches new Monopoly Empire board game

For the first time ever, Central London saw close to 100 Mr Monopolys descend onto the streets to take part in a live treasure hunt to launch the much-anticipated Monopoly Empire board game. On the day, hundreds of consumers took part in the thrilling race to be the very first to find the top-hatted mogul and claim one of the free 100 prizes including Xbox 360 consoles, Fender guitars, Spotify vouchers, Samsung digital cameras and Beats by Dre headphones.

     (Photo: http://photos.prnewswire.com/prnh/20130922/642335 )

Located at key landmarks throughout the city, the Mr Monopolys were promoting the official Monopoly Empire board game which sees iconic landmarks replaced by some of the world's most famous brands, including Xbox and Spotify.

About Monopoly Empire

In the all new Monopoly Empire board game, Hasbro has gathered 22 of the world's top brands to appear on the same MONOPOLY game board. The new MONOPOLY EMPIRE game features world-class brands, such as Coca-Cola, Xbox, McDonald's and Samsung, creating a new MONOPOLY gaming experience where players collect, buy, and trade top brands and companies -  rather than property - in a quest to "own it all" and win the game.

Top brands appear in Monopoly Empire:

Beats by Dr. Dre, Carnival, Chevrolet, Coca-Cola, Ducati, eBay, Electronic Arts, Fender, Hasbro, JetBlue, McDonald's, Nerf, Nestlé, Paramount Pictures, Samsung, Spotify, Transformers, Under Armour, Xbox, X Games, Yahoo!

Six new tokens in this Empire version of the classic game:

• A bottle of Coca Cola
• A Ducati bike
• An Xbox controller
• A Corvette car
• McDonald's fries
• A Paramount director's board