Mike joins Po.et to extend his knowledge on digital media commercialization

LOS ANGELES, Aug. 29, 2017 /PRNewswire/ -- Po.et announced today that Mike Germano, Chief Digital Officer at Vice Media, has joined its advisory board, bringing with him deep industry expertise that will help guide Po.et's blockchain solutions for both digital publishers and content creators.

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Po.et is building an open, blockchain-based protocol for decentralized media applications. By creating a universal digital asset registry backed by blockchain technology, Po.et is providing content creators, publishers and editors with tools to help protect and monetize their creative assets. Existing solutions include cost-efficient metadata timestamping onto the Bitcoin Blockchain and Po.et's core product, the immutable portfolio. This content wallet gives asset owners an easy to use interface to manage and set custom licensing terms for their works.

Po.et recently completed a successful $10 million USD token sale which will provide it with the necessary capital to accelerate the development of its blockchain protocol. Over 2,500 unique participants were able to purchase Po.et tokens, representing a wide distribution of token holders. Po.et tokens will be redeemable and transferable Tuesday, August 29th.

Various digital publishers have already onboarded the platform as early alpha partners. Po.et's alpha release includes digital verification badges, an identity management system, and a block explorer that provides enhanced internal discoverability for large content catalogs. Po.et's alpha partners include Blink, BTC Media, The Let's Talk Bitcoin Network, as well as a number of digital publishers covering the blockchain industry.

Mike Germano has an extensive background in conceptualizing and executing digital media strategy. As the first elected official whose campaign strategy relied heavily on social media for distribution, Germano understands the powerful role that digital media plays in society. Mike founded and still serves as the CEO of Carrot Creative, a digital ad agency acquired by Vice in 2013. At Vice, Mike leads commercialization strategy for their media properties.

"I have dedicated my career to creating and rewarding great content, from agency to publisher, and am excited by the potential of Po.et and blockchain to streamline and democratize content creation and distribution in a way that is beneficial to the creatives," said Germano.

Konstantin Richter of Po.et remarked, "Vice has been the most successful transition from paper publisher to digital content creator and distributor, and Mike has been a principal part of that. We couldn't be more thrilled to add him to our advisory board to help with new innovative licensing models."

ABOUT PO.ET:

Po.et - Proof of Existence 2.0 is a Bitcoin blockchain protocol that establishes an open, universal and immutable ledger for managing the unalterable ownership, attribution and licensing of creative digital assets. Po.et builds a bridge between creators, editors and publishers and enables the discovery of new content and verification, authenticity and authorization of generated content through a truly transparent and timestamped system of attribution. Po.et is based in Singapore and the United States, with offices in Los Angeles, CA. For more information about Po.et, please visit po.et.

SOURCE Po.et