10.06.2015 23:44:26
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Men's Wearhouse Agrees With Macy's To Operate 300 Tuxedo Shops
(RTTNews) - The Men's Wearhouse (MW), a specialty retailer of men's apparel, on Wednesday said it has signed a 10-year agreement with department store chain Macy's Inc (M) to operate men's tuxedo rental shops inside 300 Macy's stores. No other terms were disclosed.
The new Macy's Tuxedo Shop is expected to be located in or near the Men's Department and will have dedicated space staffed by the company's formalwear professionals.
The Men's Wearhouse will begin operating 17 pilot tuxedo shops in fall 2015, then begin the rollout of the remaining shops with the expectation that 300 shops will be open by fall 2016.
Macy's and Men's Wearhouse will also collaborate to develop a digital tuxedo rental shop on macys.com.
The tuxedo rental shops will be fully integrated in Macy's storewide wedding experience, and support Millennial merchandising strategies related to proms and other special occasions.
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