Martha Stewart Mentors Sewers Using SVP Worldwide Sewing Machines: SINGER(R), HUSQVARNA VIKING(R) & PFAFF(R)

On yesterday’s edition of the Emmy-winning daytime series, "The Martha Stewart Show,” host Martha Stewart dedicated her hour-long show to sewing using the world’s best known and most trusted sewing brands—SINGER®, HUSQVARNA VIKING®, and PFAFF®. Tim Gunn, fashion expert and star of the Bravo series, "Tim Gunn’s Guide To Style” and "Project Runway,” joined Ms. Stewart along with a studio audience made up entirely of sewers from across the nation. "I love to sew,” said Martha Stewart. "September is National Sewing Month, an ideal time to begin to sew and expand your creativity. Sewing is alive and well. I’ve featured many of SVP Worldwide’s sewing machines from their SINGER and HUSQVARNA VIKING brand lines. Today I’m showcasing the new and beautiful PFAFF CREATIVE VISION sewing and embroidery machine. I have one just like it at home. PFAFF has really outdone itself with this very beautiful and advanced machine. It does anything any sewer would ever like it to do.” To emphasize how sewing has changed over the years, Martha displayed the first PFAFF sewing machine made in 1862 alongside the newly unveiled PFAFF CREATIVE VISION™ machine, the world’s most advanced sewing and embroidery machine. The new machine provides sewers with the most comprehensive package of sewing features available in the marketplace including unprecedented sewing precision, brightness and more sewing space. The computerized CREATIVE VISION machine continues PFAFF’s 145-year heritage of high quality German design and engineering. "Sewing is again a mainstream craft,” said Don Fletcher, CEO of SVP Worldwide. "Through her dynamic mentoring and practical how-to approach, Martha Stewart is bringing new sewers into the craft and helping experienced sewers recognize the new features available in more advanced sewing machines. Today’s show demonstrates that sewers at every skill level are enthusiastic about the creative opportunities provided by the new SINGER, HUSQVARNA VIKING and PFAFF sewing machines.” Members of the studio audience each brought or wore an item they had personally sewn and Martha presented to everyone in attendance a SVP Worldwide gift bag filled with sewing notions. About SVP Worldwide® SVP Worldwide, a global company headquartered in Hamilton, Bermuda and doing business through its affiliated companies in over 190 countries, specializes in the design, manufacture and sale of high quality household sewing machines and related products under the SINGER, HUSQVARNA VIKING, and PFAFF brand names. For more information about the Company and the company’s brands, view the following websites: www.sewingideas.com, www.svpworldwide.com, www.singerco.com, www.pfaff.com, and www.husqvarnaviking.com. About Martha Stewart Living Omnimedia, Inc. Martha Stewart Living Omnimedia, Inc. (NYSE: MSO) is a diversified media and merchandising company, inspiring and engaging consumers with unique content and distinctive products. The Publishing segment encompasses five magazines, including the company’s flagship publication, Martha Stewart Living, periodic special issues and books. The marthastewart.com website provides consumers with instant access to MSLO’s multimedia library, search and find capabilities, and more. The Broadcasting division produces the Emmy-winning daily, national syndicated program, "The Martha Stewart Show” and Martha Stewart Living Radio, channel 112 on SIRIUS Satellite Radio. In addition to its media properties, MSLO offers beautiful, practical and superior quality Martha Stewart products through licensing agreements with carefully selected companies. For additional information, visit www.marthastewart.com.