16.11.2007 01:29:00
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lululemon athletica inc. Confirms VitaSea Fabric Contents and Testing Process
lululemon athletica inc. (NASDAQ: LULU; TSX: LLL) today announced that
independent tests have confirmed the content of the VitaSea product line
to be consistent with the garment care and content labels.
Robert Meers, CEO of lululemon, stated: "Product
quality and authenticity are of the utmost importance to lululemon.
Integrity goes to the core of everything we do and is at the heart of
our relationship with our guests. For this reason, we test our products
for content using a leading testing facility. We absolutely stand behind
our products, our processes and refute any claims in recent press
reports to the contrary.”
lululemon has a comprehensive product testing process and partners with
SGS Group, a leading independent inspection, verification, testing and
certification company. The Switzerland-based firm conducts a battery of
tests before each season on all of lululemon’s
fabrics across all product lines, testing for a variety of attributes
including content, pilling, shrinkage, and colorfastness.
In December 2006, Smartfiber AG, the developer and innovator of SeaCell®
Pure used in lululemon’s VitaSea products,
conducted independent tests that confirmed the presence of vitamins,
minerals, and amino acids in the fabric that was provided to lululemon’s
manufacturers. To create the fiber, SeaCell®,
a seaweed derivative, is combined with a cellulose material, and spun
into lyocell special SeaCell® fiber.
Specialized testing is required to measure SeaCell®
on the lyocell fiber.
Recent tests on the VitaSea fabrics were performed in June 2007 in the
SGS Laboratory in Hong Kong as well as confirmatory retesting conducted
last night in the SGS Hong Kong lab. Findings from SGS confirmed that
the fabric contains the lyocell fibers consistent with the care and
content labels on the product. Smartfiber AG further confirmed these
findings to contain lyocell special SeaCell®
fiber.
Gerhard Neudorfer, Sales and Marketing Director SeaCell®
Fibers, said, "We pride ourselves on our
quality control and oversight in all of our manufacturing processes.
SeaCell® is permanently incorporated in the
spun fiber we provide to lululemon and is of the highest quality. In
addition, we conduct our own quality assurance procedures, including
regular visits to production facilities, to ensure the manufacturer is
producing products in strict compliance with our specifications as well
as lululemon’s.”
Mr. Meers concluded: "Innovation and
integrity are at the heart of lululemon. We pride ourselves on
innovative and technical design. We are committed to continually
bringing new and cutting edge products to the marketplace.” About lululemon athletica inc.
lululemon athletica (NASDAQ:LULU; TSX:LLL) is a yoga-inspired athletic
apparel company that creates components for people to live longer,
healthier and more fun lives. By producing products that keep people
active and stress free, lululemon believes that the world will be a
better place. Setting the bar in technical fabrics and functional
designs, lululemon works with yogis and athletes in local communities
for continuous research and product feedback. For more information,
visit www.lululemon.com.
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