13.04.2005 10:01:00
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Logitech Digital Writing System Integrated with Salesforce; Digital Pe
Business Editors/High-Tech Writers
FREMONT, Calif.--(BUSINESS WIRE)--April 13, 2005--Logitech (SWX:LOGN)(Nasdaq:LOGI) today announced that the Logitech io(TM)2 Digital Writing System is now available for use with salesforce.com's market-leading on-demand customer relationship management (CRM) solutions. Talario Corporation, an expert in the deployment of digital writing solutions, is the first company to offer a Logitech pen-based solution for Salesforce, with its new xPaper(TM) Explorer for Salesforce.
The integration of the Logitech io2 Digital Writing System with Salesforce can increase the efficiency of a mobile sales force and enhance an organization's investment in its CRM service. Sales professionals can capture mission-critical customer information with their digital pen on a paper form while interacting naturally with their clients -- without typing away on a laptop during the meeting. When they return to the office, they dock the pen and it seamlessly transfers that information electronically into Salesforce -- eliminating the need to type notes into the system, and improving the speed with which time-sensitive information can be distributed though a sales organization.
"Talario's integration of our digital pen with Salesforce will help sales organizations streamline information flow, so they can better serve existing clients while accelerating the process of customer acquisition," said Chris Bull, general manager of Logitech's digital writing product group. "Digital writing is also an opportunity for integrators to ensure that their clients have a successful CRM implementation, by easing the burden of data entry and improving the quality of information that is captured and shared."
The integration of Talario's digital writing system with Salesforce is made possible through Sforce, salesforce.com's on-demand integration platform. Talario's xPaper(TM) Digital Paper Solution for Salesforce, which is a Certified Solution found within the On-Demand Marketplace at www.salesforce.com, features standard pages that automatically work with Salesforce. Talario also offers customizable paper forms that can reflect an organization's unique Salesforce fields.
"The Logitech digital writing system is a great example of the technologies that are being developed for Sforce," said Adam Gross, director of product marketing for Sforce, salesforce.com's on-demand platform. "A digital pen-based solution can increase the efficiency of a sales team, and also help a salesperson deliver better service to their clients -- which ultimately leads to more business."
Logitech's digital writing technology can help organizations prevent failed CRM implementations by humanizing the process of data capture. While many CRM solutions require individuals to change their behaviors in order for it to function properly, Logitech's digital writing system relies on the oldest form of data capture: using pen and paper.
"Technology is inherently inhuman," said Alex Slawsby, analyst at technology research firm IDC. "The Logitech digital writing system is an example of a strategy to bend technology to the needs of the user, rather than the user to the needs of technology. The simple process of writing is a task natural to humans for thousands of years. Integrating a digital writing system with a CRM solution helps to remove one of the barriers to a successful implementation."
About Logitech io Digital Writing
Logitech and its industry partners are creating a variety of digital writing solutions that begin with the Logitech io Digital Pen. The value of these solutions is in the automated transformation of data, from handwritten notes to digital records to processed and archived information. These digital writing solutions enable simplified information gathering and sharing, expeditious forms processing, and enhanced productivity in fields such as healthcare, financial services, insurance, government regulation and sales. More information about these solutions is available at www.logitechio.com/iobusiness. More information about Talario's xPaper(TM) Explorer Solution for Salesforce.com is available at www.talario.com/salesforce.htm.
About Logitech
Founded in 1981, Logitech designs, manufactures and markets personal peripherals that enable people to effectively work, play, and communicate in the digital world. Logitech International is a Swiss public company traded on the Swiss Stock Exchange (LOGN) and in the U.S. on the Nasdaq National Market System (LOGI). The company has manufacturing facilities in Asia and offices in major cities in North America, Europe and Asia Pacific.
Logitech, the Logitech logo, and other Logitech marks are owned by Logitech and may be registered. All other trademarks are the property of their respective owners.
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CONTACT: Logitech Karen Hoskins, 510-713-5044 karen_hoskins@logitech.com
KEYWORD: CALIFORNIA SWITZERLAND INTERNATIONAL EUROPE INDUSTRY KEYWORD: HARDWARE COMPUTERS/ELECTRONICS SOFTWARE PRODUCT SOURCE: Logitech
Copyright Business Wire 2005
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