LiveXLive Launches Studio to Expand Original Music and Lifestyle Programming

BEVERLY HILLS, Calif., Dec. 22, 2016 /PRNewswire/ -- Loton, Corp's (OTC: LIVX) LiveXLive subsidiary has entered into an agreement with Big Boots Studios to build LXL Studios, devoted to the development, production and acquisition of original music and lifestyle programming for distribution across LiveXLive's growing digital platform.

LXL Studios will host LiveXLive's music magazine-style news show, which will act as the flagship for LiveXLive. It will feature a socially influential cast, and take fans around the world of music in "snack sized bits" of real-time, curated, authentic, relevant, behind-the-scenes content segments.  Ultimately, it will fuel the daily viewership of the platform similar to how SportsCenter anchors ESPN's daily broadcasting. 

The Studio will also develop and curate originals in short form, mobile-centric scripted and unscripted formats. The voice, attitude and look of the content will be cutting edge, speaking to millennial viewers in the ways they trust. This proprietary content will appeal to fans across the musical spectrum, while complementing LiveXLive's burgeoning portfolio of live music content, which includes some of the music world's most respected festivals and venues, and insider access across the globe. 

"The addition of LXL Studios and our partnership with Big Boots allows LiveXLive to expand its vision of aggregating, curating and leveraging thousands of hours of live music and lifestyle content through mutually beneficial relationships with the world's top festivals, venues, award shows, promoters and talent," said Robert Ellin, LiveXLive Founder and Chairman. "We will pair all of this with edgy original content to create the first independent music network delivered across all platforms."

LXL Studios plans to launch in 2017, with Big Boots overseeing the development and production of 10 to 12 pilots, and 3 to 5 documentary series. The slate set will expand in 2018 and beyond. Through this relationship and strategic distribution partnerships, LXL Studios will distribute its content on mobile, internet, theatrical, virtual reality, augmented reality, holograms, and other traditional and emerging platforms. 

"Big Boots is, at its core, about building platforms for engagement and LiveXLive represents everything we look for in a platform," said Big Boots Studios President and CCO Roger Mincheff, who launched Fox Digital Studios and, along with GM and Head of Content Programming Anthony Kaan, launched Relativity Media's digital studio.  "Nothing sparks true and authentic engagement with audiences more than the power of music, especially the live music experience and LXL Studios will be on the cutting edge of that experience. LXL Studios is the next natural extension for the amazing fan experience that the LiveXLive platform has established."

Since its initial broadcast in 2015, LiveXLive has sought to become the singular global destination for music fans to enjoy premium live performances from leading festivals, nightlife and concert venues, as well as original content and artist exclusives and interviews. The platform has featured performances and content from the world's biggest artists, including Rihanna, Katy Perry, Metallica, Duran Duran, Radiohead, Chance The Rapper, Bruce Springsteen, Avicii, Maroon 5, and many more. The company has also partnered with Rock In Rio, Outside Lands, Verizon, Screenvision/KAOS Connect, OneLive, and MTV to lay its foundation across the worlds of music and technology.

About Loton, Corp (OTC: LIVX)
Loton, Corp (LIVX.OB) is a parent company in the emerging live / digital music space. The company's LiveXLive subsidiary intends to be the world's first premium live music streaming network that will deliver around the clock live music to viewers on any connected device as an authentic and experiential platform. The platform plans to offer the world's leading music festivals with multiday and multistage coverage, unique concerts, intimate performances and cutting edge programming. We plan to extend the live experience to fans on desktop, laptop, mobile, tablets, consoles, connected TVs and virtual reality platforms. The LiveXLive network expects to provide compelling and curated content that showcases the entire spectrum of music to include music inspired fashion, food, and lifestyle content and showcase interviews, backstage access and both fan and artist perspectives. LiveXLive intends to feature all genres of music including rock, pop, indie, alternative, EDM, country and feature major festival headliners as well as emerging artists performing at clubs and venues around the globe.  For more information: http://www.livexlive.com.

About Big Boots
Launched in 2016 by Roger Mincheff and Anthony Kaan, Big Boots is a studio dedicated to incubating, building, and launching data driven engagement platforms.  Each Big Boots platform is informed by IBM Watson insights and analytics, and is built with top-tier talent, media/entertainment partners, and iconic brands from day one to accelerate growth. These standalone businesses (entertainment and social media experiences rooted in the digital space) then harness engagement to drive brand awareness and increase long-term equity. Big Boots recently launched new fandom content brand The Gnome Life to create feature films, episodic series, and mobile games and VR projects. In 2017, Big Boots has premium engagement platforms launching with major media partners across entertainment, sports, gaming, and music.

Forward Looking Statement
Statements in this news release concerning future results from operations, financial position, economic conditions, product releases and any other statement that may be construed as a prediction of future performance or events are forward looking statements which involve known and unknown risks, uncertainties and other factors which may cause actual results to differ materially from those expressed or implied by such statements. These factors include uncertainties as to levels of orders, ability to record revenues, release schedules, market acceptance of new products, changes in economic conditions and market demand, pricing and other activities by competitors, and other risks including those described from time to time in the Company's filings on Forms 10-K and 10-Q with the Securities and Exchange Commission, press releases and other communications.

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SOURCE Loton, Corp