Lights, Camera, Happy! Kraft Singles Challenges Grilled Cheese Lovers to Create Its Next 'Have A Happy Sandwich' Commercial

GLENVIEW, Ill., Oct. 16 /PRNewswire-FirstCall/ -- To many, the grilled cheese sandwich is a symbol of simplicity and happiness. Now Kraft Singles is giving grilled cheese lovers the chance to share their happy moments with the Kraft Singles "Have A Happy Sandwich" video contest launching on MySpace at http://www.myspace.com/haveahappysandwich.

(Photo: http://www.newscom.com/cgi-bin/prnh/20071016/AQTU083LOGO)

The contest invites people to create their own 10- to 15-second interpretation of a Kraft Singles "Have A Happy Sandwich" commercial. Participants are encouraged to use their favorite creative mediums, such as illustration, video, animation, music and even comedy. One winner will receive $50,000 and the chance to see his or her video brought to life as a national commercial.

"In a complex world, we're all searching for simple, uncomplicated joys, like the happy moments created by a delicious grilled cheese sandwich made with Kraft Singles," said Jane Hilk, vice president of marketing for Cheese & Dairy at Kraft Foods. "We look forward to learning what Americans love about grilled cheese through the 'Have A Happy Sandwich' video contest."

Kraft Singles' new television advertising campaign, "Have A Happy Sandwich," debuted Oct. 1. The unique, film-like television ads -- created by artists, illustrators and animators -- showcase the simple joys of grilled cheese sandwiches in a fun, modern way.

ABOUT THE CONTEST

From Oct. 15 to Nov. 12, 2007, consumers can visit http://www.myspace.com/haveahappysandwich to upload 10- to 15-second "Have A Happy Sandwich" videos.* Visitors may vote for their favorite video out of five finalists Nov. 26 to Dec. 10, 2007, with the video receiving the most votes announced at the end of December. In addition to the $50,000 prize, the winner may see his or her video realized as a national commercial.

Every week during the contest Kraft also will award a digital video camera to randomly selected MySpace "Friends" of the Kraft Singles "Have A Happy Sandwich." The page will also house fun extras such as a downloadable MySpace theme, page badge and desktop screensaver.

"The grilled cheese is a classic that's long been loved by people of all ages," added Hilk. "In fact, Americans enjoy more than 2 billion grilled cheese sandwiches each year. We'd like Americans to join us in taking a fresh and fun look at one of their favorite at-home foods by expressing themselves in one of their favorite online communities."

For more information on Kraft Singles, visit http://www.kraftsingles.com/.

Kraft Foods is one of the world's largest food and beverage companies. For more than 100 years, we've offered consumers delicious and wholesome foods that fit the way they live. Millions of times a day, in more than 150 countries, consumers reach for their favorite Kraft brands. Whether it's breakfast, lunch, dinner or a snack, consumers at home and on the go choose: Kraft cheeses, dinners and dressings; Oscar Mayer meats, DiGiorno pizzas, Oreo cookies, Ritz crackers and chips, Philadelphia cream cheese, Milka and Cote d'Or chocolates, Planters nuts, Honey Bunches of Oats cereals, Jacobs, Gevalia and Maxwell House coffees; Capri Sun, Crystal Light and Tang refreshment beverages; and a growing range of South Beach Diet and better-for-you Sensible Solution options.

* Must be a MySpace member to participate; those who are not members will need to register for an account to enter the "Have A Happy Sandwich" video contest. Alexa Gunther (312) 616-1657 alexa.gunther@edelman.com Basil Maglaris (847) 646-8833 basil.maglaris@kraft.com