Journal Communications Reports August Revenue and Volume for Its Publishing and Broadcast Groups

Journal Communications, Inc. (NYSE:JRN) announced today that for the eighth period ended August 26, 2007, total revenues from continuing operations for its Publishing and Broadcast groups of $36.96 million decreased 7.5% compared to $39.96 million reported for the eighth period ended August 20, 2006. For the eighth period 2007, advertising revenues from continuing operations of $31.80 million decreased 8.6% compared to $34.79 million for the 2006 eighth period. Both periods contained 28 days. Note that unless otherwise indicated, all comparisons are to the eighth period ended August 20, 2006. At the Publishing segment, revenues from continuing operations at the daily newspaper and the community newspapers and shoppers totaled $20.35 million, down 6.9% compared to $21.87 million. Advertising revenue from continuing operations was $15.19 million, down 9.0% compared to $16.70 million. Circulation revenue from continuing operations of $4.08 million was down 3.2% compared to $4.21 million. Other revenue from continuing operations of $1.08 million was up 13.4%. At the daily newspaper, total advertising revenue was $12.52 million, down 6.5% compared to $13.39 million. Specifically, retail advertising was down 2.0%, classified advertising revenue was down 11.4%, national advertising revenue of $0.80 million increased 20.4% and direct marketing revenue of $0.17 million was down 60.0%. Within classified advertising, the auto and other verticals increased 1.1% and 2.5%, respectively, and the help wanted and real estate/rentals verticals were down 13.9% and 20.1%, respectively. Circulation revenue at the daily newspaper was $4.00 million, down 0.8% compared to $4.03 million. Other revenue at the daily newspaper of $0.73 million was up 2.4% compared to $0.72 million. Total interactive advertising revenue at the daily newspaper, which is reflected in the various revenue categories, increased 35.0% to $1.15 million compared to $0.85 million. At the Company’s community newspapers and shoppers operations, total advertising revenue from continuing operations was $2.67 million, down 19.3% compared to $3.31 million. This largely reflects certain revenue previously reported by the community newspapers and shoppers division that is now reported under the daily newspaper. Specifically, retail advertising revenue from continuing operations was down 17.8%, classified advertising revenue from continuing operations decreased 23.6% and other advertising revenue from continuing operations of $0.02 million was down 41.4%. Circulation revenue from continuing operations at the community newspapers and shoppers of $0.08 million decreased 57.2%, largely reflecting the change to a free distribution model of our Milwaukee-area community newspapers. Other revenue from continuing operations at the community newspapers and shoppers of $0.35 million increased 46.4%. At the Broadcasting segment, total revenue at the Company’s radio and television stations of $16.61 million decreased 8.2% compared to $18.09 million. At the radio group, revenue of $7.22 million was flat. On a same-station basis (excluding revenue generated by KBBX-FM, which was sold in September 2006 and KOMJ-AM, which was sold earlier this year), radio revenue for the eighth period 2007 increased 1.8%. At the television group, revenue decreased 13.7% to $9.39 million compared to $10.88 million, primarily due to a decline in political and issue advertising revenue of $1.41 million and a reduction in national advertising revenue. Forward-looking Statements This press release contains certain forward-looking statements related to our businesses that are based on our current expectations. Forward-looking statements are subject to certain risks, trends and uncertainties, including changes in advertising demand and other economic conditions that could cause actual results to differ materially from the expectations expressed in forward-looking statements. All forward-looking statements should be evaluated with the understanding of their inherent uncertainty. Our written policy on forward-looking statements can be found on page 1 of our most recent Annual Report on Form 10-K as filed with the Securities and Exchange Commission. About Journal Communications Journal Communications, Inc., headquartered in Milwaukee, Wisconsin, was founded in 1882. We are a diversified media company with operations in publishing, radio and television broadcasting, interactive media and printing services. We publish the Milwaukee Journal Sentinel, which serves as the only major daily newspaper for the Milwaukee metropolitan area, and 44 community newspapers and shoppers in Wisconsin and Florida. We own and operate 35 radio stations and ten television stations in 12 states and operate one television station under a local marketing agreement. Our interactive media assets include more than 75 online enterprises that are associated with our daily and community newspapers, television and radio stations. We also provide a wide range of commercial printing services -- including printing of publications, professional journals and documentation material -- and operate a direct marketing services business. Tables Follow   Journal Communications, Inc. Publishing Segment Information (unaudited) (dollars in thousands)                 Publishing revenue by category:   Eighth period of 2007 (A) Eighth period of 2006 (A)   Community Community Daily Newspapers Daily Newspapers % Change % Change % Change Newspaper & Shoppers Total Newspaper & Shoppers Total Daily CN&S Total   Advertising revenue: Retail $6,786 $2,119 $8,905 $6,926 $2,579 $9,505 (2.0 ) (17.8 ) (6.3 ) Classified   4,757   538   5,295 5,370   704   6,074 (11.4 ) (23.6 ) (12.8 ) National 804 -- 804 668 -- 668 20.4 N/A 20.4 Direct Marketing 169 -- 169 422 -- 422 (60.0 ) N/A (60.0 ) Other   --   17   17 --   29   29 N/A (41.4 ) (41.4 ) Total advertising revenue 12,516 2,674 15,190 13,386 3,312 16,698 (6.5 ) (19.3 ) (9.0 ) Circulation revenue 4,000 77 4,077 4,033 180 4,213 (0.8 ) (57.2 ) (3.2 ) Other revenue   733   350   1,083 716   239   955 2.4 46.4 13.4 Total revenue $17,249 $3,101 $20,350 $18,135 $3,731 $21,866 (4.9 ) (16.9 ) (6.9 )       Eight periods of 2007 (B) Eight periods of 2006 (B)   Community Community Daily Newspapers Daily Newspapers % Change % Change % Change Newspaper & Shoppers Total Newspaper & Shoppers Total Daily CN&S Total   Advertising revenue: Retail $56,187 $19,223 $75,410 $53,066 $22,860 $75,926 5.9 (15.9 ) (0.7 ) Classified 40,422 4,104 44,526   43,296 5,379 48,675 (6.6 ) (23.7 ) (8.5 ) National 5,785 -- 5,785 6,698 -- 6,698 (13.6 ) N/A (13.6 ) Direct Marketing 2,516 -- 2,516 3,794 -- 3,794 (33.7 ) N/A (33.7 ) Other   --   288   288   --   496   496 N/A (41.9 ) (41.9 ) Total advertising revenue 104,910 23,615 128,525 106,854 28,735 135,589 (1.8 ) (17.8 ) (5.2 ) Circulation revenue 33,430 732 34,162 33,736 1,479 35,215 (0.9 ) (50.5 ) (3.0 ) Other revenue   7,963   2,726   10,689   6,876   2,113   8,989 15.8 29.0 18.9 Total revenue $146,303 $27,073 $173,376 $147,466 $32,327 $179,793 (0.8 ) (16.3 ) (3.6 )       (A) 2007 eighth period: July 30, 2007 to August 26, 2007. 2006 eighth period: July 24, 2006 to August 20, 2006. (B) Eight periods of 2007: January 1, 2007 to August 26, 2007. Eight periods of 2006: December 26, 2005 to August 20, 2006.     NOTE: Publishing segment information is provided to facilitate comparison of our publishing segment results with those of other publishing companies and is not representative of the overall business of Journal Communications or its operating results. The revenues for the period are not necessarily indicative of the results that may be expected for the fiscal year ending December 30, 2007.       Daily newspaper's core newspaper advertising linage by category and core newspaper and shared mail preprint pieces:   Eighth period (A) 2007 2006 % Change Advertising linage (inches):   Full run Retail   44,869   49,507 (9.4 ) Classified 42,817 52,344 (18.2 ) National   3,966   3,341 18.7 Total full run 91,652 105,192 (12.9 ) Part run   5,221   10,182 (48.7 ) Total advertising linage   96,873   115,374 (16.0 )   Preprint pieces (in thousands)   62,732   66,446 (5.6 )   Total pages and revenue per page of our community newspapers and shoppers:   Total pages: Community newspapers 3,736 4,836 (22.7 ) Shoppers and specialty products   3,760   5,101 (26.3 ) Total pages   7,496   9,937 (24.6 )   Revenue per page $322.23 $300.21 7.3   Daily newspaper's core newspaper advertising linage by category and core newspaper and shared mail preprint pieces:   Eight periods (B) 2007 2006 % Change Advertising linage (inches):   Full run Retail 386,489 423,920 (8.8 ) Classified 371,680 436,770 (14.9 ) National   27,822   37,024 (24.9 ) Total full run 785,991 897,714 (12.4 ) Part run   25,587   73,571 (65.2 ) Total advertising linage   811,578   971,285 (16.4 )   Preprint pieces (in thousands)   534,066   543,138 (1.7 )   Total pages and revenue per page of our community newspapers and shoppers:   Total pages: Community newspapers 31,968 48,250 (33.7 ) Shoppers and specialty products   32,133   38,887 (17.4 ) Total pages   64,101   87,137 (26.4 )   Revenue per page $329.81 $293.17 12.5   (A) 2007 eighth period: July 30, 2007 to August 26, 2007. 2006 eighth period: July 24, 2006 to August 20, 2006. (B) Eight periods of 2007: January 1, 2007 to August 26, 2007. Eight periods of 2006: December 26, 2005 to August 20, 2006.   NOTE: Publishing segment information is provided to facilitate comparison of our publishing segment results with those of other publishing companies and is not representative of the overall business of Journal Communications or its operating results. All data are subject to later adjustment.     Journal Communications, Inc. Broadcasting Segment Information (unaudited) (dollars in thousands)                     Broadcasting revenue by radio and television:   Eighth period of 2007 (A) Eighth period of 2006 (A) % Change % Change % Change Radio Television Total Radio Television Total Radio Television Total     Revenue $ 7,218 $ 9,391 $ 16,609 $ 7,215 $ 10,878 $ 18,093 0.0 (13.7) (8.2)     Eight periods of 2007 (B) Eight periods of 2006 (B) % Change % Change % Change Radio Television Total Radio Television Total Radio Television Total     Revenue $ 53,688 $ 85,664 $ 139,352 $ 53,239 $ 90,834 $ 144,073 0.8 (5.7) (3.3)     (A) 2007 eighth period: July 30, 2007 to August 26, 2007. 2006 eighth period: July 24, 2006 to August 20, 2006. (B) Eight periods of 2007: January 1, 2007 to August 26, 2007. Eight periods of 2006: December 26, 2005 to August 20, 2006.   NOTE: Broadcasting segment information is provided to facilitate comparison of our broadcasting segment results with those of other broadcasting companies and is not representative of the overall business of Journal Communications or its operating results. The revenues for the period are not necessarily indicative of the results that may be expected for the fiscal year ending December 30, 2007.