Jose Carbonell Named Vice President, Preschool & Parenting Brand Marketing, Nickelodeon/MTVN Kids and Family Group

NEW YORK, June 4 /PRNewswire/ -- Nickelodeon/MTVN Kids and Family Group has named Jose Carbonell to the position of Vice President of Preschool/Parenting Brand Marketing. The announcement was made by Jennifer Goodman Linn, Senior Vice President of Brand Marketing Nickelodeon/MTVN Kids and Family Group, to whom Carbonell will report.

"Jose comes to Nickelodeon with more than 10 years of marketing experience and a proven track record of not only supporting existing brands, but launching and re-branding them," said Goodman Linn. "His expertise will be an incredible asset in maintaining and growing our brand recognition with preschoolers and parents."

As Vice President of Brand Marketing, Carbonell will lead the coordination of cross-business marketing programs, on-air events, and consumer and trade advertising initiatives for Nickelodeon and NOGGIN preschool properties, initiatives, and show launches for leading properties including: Dora The Explorer; Go!, Diego Go; The Wonderpets; Ni Hao Kai Lan and The Backyardigans Live! Tale of the Mighty Knights stage tour.

Carbonell also will be responsible for the strategic and creative consistency of preschool properties across all Kids and Family Group divisions. He will also manage key external relationships with media buying and creative agencies working to develop long-term brand positioning for existing and future properties.

Prior to joining Nickelodeon, Carbonell served as Senior Marketing Director for Hartz-Mountain, the largest pet supplies manufacturer in the United States. In this role he was responsible for meeting the financial targets for all grooming, stain & odor, and puppy pad products. He also launched a line of training pads for Club Channel stores including Sam's Club and Costco; and spearheaded the redesign and upgrade of the Hartz-Mountain website.

During his time at French's Foods, a division of Reckitt Benckiser, Carbonell held several posts where he led brands such as French's Mustard, French's French Fried Onions, and Frank's Red Hot Sauce. As Category Marketing Director, Carbonell generated record sales and profits for both French's Mustard and Franks' Red Hot Sauce. Mr. Carbonell has also held various marketing and management posts with Kraft, Welch's Company and Toys R' Us since graduating college.

Carbonell holds a master's degree in business administration from Kellogg School of Management and a bachelor's degree in Spanish and Latin American Studies from Duke University.

Nickelodeon, now in its 29th year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books, magazines and feature films. Nickelodeon's U.S. television network is seen in more than 96 million households and has been the number-one-rated basic cable network for more than 13 consecutive years. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. .