JC Penney To Hire 800 As Sephora Grows

(RTTNews) - J.C. Penney Co. Inc. Monday announced that it will add Sephora beauty supply units at 70 of its locations and will hire 800 consultants as part of a beauty expansion.

J.C. Penney is also expanding 32 Sephora shops by nearly half. All additions start May 5. Sephora Inside JCPenney will be available in 650 stores this year, the company said. Sephora inside JCPenney was launched in 2006 an offers leading makeup, fragrances, skin and haircare brands.

"Creating a best-in-class beauty experience in stores is one of our biggest advantages over the competition. Since establishing the first Sephora inside JCPenney over 10 years ago, beauty has become a formidable growth strategy that makes our brick and mortar stores a dynamic and inspiring place to shop," company CEO Marvin Ellison said.

J.C. Penney has also launched same-day pickup for online Sephora orders. Soon customers will be able to schedule makeovers online with Sephora consultants.