Jamba Juice Celebrates Autumn With The Return Of The Popular Pumpkin Smash Smoothie

EMERYVILLE, Calif., Oct. 1, 2013 /PRNewswire/ -- Jamba Juice Company (NASDAQ: JMBA), a leading healthy, active lifestyle brand, is bringing customers a taste of the pumpkin season with the return of a fall favorite, the Pumpkin Smash^® smoothie. Blended with real pumpkin and seasoned with cinnamon and nutmeg, the Pumpkin Smash smoothie from Jamba Juice^® is a fresh take on a holiday tradition with flavors reminiscent of grandma's homemade pumpkin pie.

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"Fall is the season of pumpkins—the time when they are at their ripest and most abundant," explained nationally recognized nutrition expert, author and Jamba Healthy Living Council^™ member, Elizabeth M. Ward, MS, RD. "Since pumpkins are a rich and natural source of beta-carotene, which the body converts to vitamin A and is essential for eye health, indulging in treats made healthfully with this super food ingredient is encouraged during this time of year!"

An excellent source of vitamin A, Jamba's Pumpkin Smash smoothie is also a delicious way to get important nutrients like calcium and protein. The better-for-you treat is also available in a Make It Light^™ version for the same delightful taste, but with 1/3 fewer sugar, calories and carbs.

"We are thrilled to be bringing back the Pumpkin Smash smoothie to our stores, exclusively during these autumn months," said Julie S. Washington, senior vice president and chief brand officer, Jamba Juice Company. "At Jamba Juice, we are deeply committed to supporting healthy, active lifestyles and inspiring others to Live Fruitfully^™year-round, so it is important for us to be able to provide our customers with ways to maintain healthy habits during the tempting holiday season with better-for-you options."

While many pumpkin lovers are rejoicing at fall's arrival, for those who are not yet ready to let go of summer, Jamba Juice has Smoothie Specials in October to help make the seasonal transition a little "smoothie-er." For a limited time, from Oct. 1, 2013 to Oct. 31, 2013, Jamba^® will be offering its Peach Pleasure^® and Razzmatazz^®smoothies in the Small size for only $2.99. No coupon required.

About Jamba Juice Company
Founded in 1990, Jamba Juice Company (NASDAQ: JMBA) is a leading restaurant retailer of better-for-you, specialty beverage and food offerings, which include great tasting, whole fruit smoothies, fresh squeezed juices and juice blends, hot coffee and teas, hot oatmeal, breakfast wraps, sandwiches and mini-wraps, California Flatbreads™, frozen yogurt, and a variety of baked goods and snacks. Jamba-branded products for at-home enjoyment are also available through select retailers across the nation and in Jamba outlets. As of July 2, 2013, there were 829 Jamba Juice store locations globally. Jamba is a proud sponsor of "Team Up for a Healthy America" in the fight against childhood obesity and encourages fans to join the Team Up community of celebrities, athletes and other leaders committed to getting kids active and involved at www.myhealthpledge.com. Fans of Jamba Juice can find out more about Jamba Juice's locations as well as specific offerings and promotions by visiting the Jamba Juice website at www.JambaJuice.com or by contacting Jamba's Guest Services team at 1-866-4R-FRUIT (473-7848).

SOURCE Jamba Juice Company