Italian Branch of Global Pharma Leader Deploys Cegedim Relationship Management’s OneKey Database to Optimize Targeting Strategies

Cegedim Relationship Management today announced that Novartis Farma has implemented OneKey to maximize its wide-ranging commercial activity in Italy. As the industry’s most comprehensive, freshly-updated, and compliant healthcare professional (HCP) and organization database, OneKey provides Novartis Farma with a clear understanding of Italy’s local and regional healthcare structure. Novartis provides innovative healthcare solutions that address the evolving needs of patients and societies. Headquartered in Basel, Switzerland, Novartis offers a diversified portfolio to best meet these needs: innovative medicines, eye care, cost-saving generic pharmaceuticals, preventive vaccines, over-the-counter and animal health products.

Next Generation Database Provides New Value and Stakeholder Intelligence in Italian Market
Cegedim Relationship Management’s OneKey includes 13.7 million registered HCPs worldwide – each aggregated by affiliation, specialty and organization. Novartis Farma can benefit from OneKey’s rich capability to seamlessly adapt to Italy’s data privacy laws – expertly ensuring continued compliance. Further, OneKey features the most superior data quality via systematic phone validation, real time updates, consistent database cleansing, and constant inflow of new customer information.

Novartis Farma decided to expand their existing relationship with Cegedim because of Cegedim’s proven expertise in Italy; along with the exceptional breadth and quality of OneKey, acknowledging the database’s flexibility, as it easily integrates with their current CRM system. Novartis Farma’s OneKey subscription level includes Market Access data and Master Data Management (MDM) services to consolidate disparate data sources.

"OneKey allows Novartis Farma to strengthen CRM efficiency with the optimal coverage of registered HCPs – consistently updated by our in-house database specialists,” explained Stefan Janssens, President EMEA & APAC, Cegedim Relationship Management. "OneKey was specifically designed to help our customers generate new intelligence on their target markets and stakeholder networks, leveraging full compliance and transparency in database management. We’re proud that we can now count Novartis Farma among our many OneKey customers.”